May 3, 2023
Let’s talk TV 📺
Our Executive Director, Media & Product James Weinberg, has recently had an article featured in WARC on how brands can stay competitive in challenging times by revamping their TV planning process.
Throughout the article James emphasises the importance of TV planning strategies and how creative is evolving, explaining how even AI can be a part of this process.
“Soon, the savviest addressable TV partners will use AI to gain deeper insights on viewers’ mood and preferences and better capture their attention through truly dynamic creative”, says James.