#mumbrella360

[ozevents]

The sale of Mumbrella demonstrates benefit of industry awards

Mumbrella Editor Tim Burrowes' insight into why and how the founders and owners of Mumbrella engineered the sale of their company, demonstrates that selling does not mean selling out and that industry recognition can have a real financial impact. In his typically eloquent style, Burrowes

https://wp.me/p1KYoe-kzA

[ozevents]

EEAA tells marketers “Don’t turn your back on the power of live events”

The Exhibition and Event Association of Australasia (EEAA) is taking a strong message to the marketing industry when it leads its inaugural Masterclass at the Mumbrella360 Conference at the Hilton Hotel Sydney on 7 June. The Mumbrella360 Conference is being held on Global Exhibitions Day and

http://wp.me/p1KYoe-kdv

[ozevents]

EEAA pitches power of exhibitions in masterclass at Australia’s biggest gathering of influential marketers

The Exhibition and Event Association of Australasia (EEAA) will be pitching the strengths of live events in achieving marketing results at Australia’s biggest media and marketing conference in June, Mumbrella360. The EEAA is targeting the marketing community and in particular, those who

http://www.specialevents.com.au/?p=77478

[thetechperve]

The #selfie capital named & shamed

Today at Mumbrella360 I attended a research presentation on one of the world’s fastest-growing social media platform - our beloved instagram.

The session, presented by The Works creative partner Douglas Nico, outlined the findings from the biggest ever study into Australians’ use of the platform and what its implications are for brands.

There were a lot of good take-outs;

Coffee/food took up the #1 image type posted in 2012 (#foodstagram #coffee - expected).

Peak posting hours are 8pm weekdays and 5pm Sundays (we're not instagraming on the boss' clock - v.good).

The Gold Coast was awarded the 'Selfie Capital' for posting 26% of Australia's 'selfies' in 2012. Followed closely by Brisbane and Sydney both at 23%.

Look, I'm not shocked.

Nico also had some interesting things to say about a brand's priorities when it comes to instagram. Is it the profile or the #? The answer is - it depends on your business type, but nobody can deny the power of the #. In Nico's words - "You're entering a much wider conversation."