Can A Mobile Wayfinding App Add Value to Your Museums? Redefining Visitor Experience Through Indoor Navigation
A mobile wayfinding app for museums enriches visitor experience as it adds value to the facility. Memorable museum experience is dependent upon the number of time visitors hours spend in the facility and the quality of their engagement within the museum environment.
A mobile wayfinding app doubles up as a tour guide as it supports indoor navigation while providing relevant information on the various exhibits. Likewise, this wayfinding & navigation app helps visitors personalize wayfinding while they chart their time and explore museums like never before.
Beacons: The Technology Behind The Wayfinding App
The indoor wayfinding and navigation system museums can be effectively supported by the use beacons which are located strategically at every exhibit. Visitors can locate themselves on a real-time basis using the navigation app on their Smartphones, while the museum curators identify the user engagement at the facility.
Apple has launched iBeacon technology which transforms visitor experience at museums by giving them both visual and aural updates while navigating the facility. This transformative experience is expected to increase visitor footfall at museums by over two times. As Smartphone usage is gaining larger acceptance it is only matter of time before they are used to guide visitors along their journey inside the venue.
Mobile Navigation
Navigation in the museum becomes interactive and informative with the help of an indoor navigation app. The beacon technology creates an interface on the mobile phone where users can effortlessly pick and choose the exhibits they want to visit – this aids in creating a well-planned route as it is impossible to cover all exhibits in one tour.
The Mobile Navigation App:
Enhances visitor experience through real-time routing
Acts as a smart tour guide displaying relevant info about exhibits
Is a personalized and user-friendly navigation map
Works as an interactive map which exhibits catalog and events
Targeted Push Notifications
An indoor navigation app sends push notifications to reach out to the visitors within the museums. This helps the user to take appropriate actions based on where they are located within the venue. Through push notifications, interactive content such as quizzes, mini-games, etc. can be sent to users to retain engagement.
Adding content related to the museums, its exhibits, services, and events
Safety tips and alerts can be sent on a real-time basis
Doubles-up as a marketing and sales platform
Visitors Location-Based Analytics Indoor navigation system helps in location-based analytics to understand user behavior and interests. It includes the average time spent, most visited places and levels of visitor concentration at particular exhibits, etc.
Sending location-based offers and routes to the visitors
Monitoring the flow of visitors through heat maps
Understanding the visitors' behavior and analysis of successful event and exhibitions
Improving the security level in the museums
Evaluating the effectiveness of the advertising campaigns
Social Interaction A museum wayfinding app helps the museum to communicate with the visitors, informing them about future exhibitions, special events, invitations and deal offers. These social interaction elements can also understand visitor behavior to take strategic management decisions.
Helps in communication in-between the museum staff and the visitors
Helps in collecting feedback from the visitors about the facility and exhibits
Visitors assistance within the museum
Safety & security messages to the visitors
Benefits of Indoor Navigation App For Both the Management and Visitors
Benefits of museum management:
Indoor navigation provides data like the number of visitors, their interests, the hours spent, etc.
Understand the user behavior within the museum
Management can send messages to visitors
Track the entire area and its safety
Benefits for visitors:
Indoor navigation app guides the visitors within the museums
Helps in creating awareness about each location
Instant access to change their desired destination
Save time to explore more
Access events calendar and participate in deals, offers, etc.