#mxconf12

[emotionalexperiences]

Melissa Matross, The Hotwire experience

5 lessons from Melissa Matross, Head of Mobile at The Hotwire Group and former Director of User Experience - MX Conference 2012.

#1. Quit complaining.

#2. Know your customer. 

#3. Look at other industries. (know your competitors and outside your industry)

#4. Know and speak the data. (understand what metrics are important in your company)

#5. Own your solutions.