Mastery Intention Statement
As a new master’s student, I am aware what it takes to complete my journey. As a professional I wanted to know more about the areas I already know about. These thoughts make me think more about the future and what do I wanted to achieve in the long run. Working in a Digital Agency on Puerto Rico that I loved, I felt that something was missing in my mix. I started to detect what areas of digital advertising thrilled me more. I recognized that innovative strategies and digital campaigns where my fatal attraction. Knowing that, and with the opportunity of working in a digital agency I submerged my efforts on these areas. That’s when I decided that I needed this master. My intention over the next 12-months is to grow as a data driven advertising specialist, enhance my report writing and my research skills. My bottom line to achieve: use the knowledge that I am going to acquire and combine it with my digital advertising skills. One of the things I hope this MS – Innovation and Entrepreneurship help me to improve, is my project organization, this master is specialized on the process of making an idea in a real project as an entrepreneur you can count on. That was one of the main reasons I decided to take specifically the Full Sail program. Having the idea count as a creativity not everyone can achieve but on the other hand, bring in it to the real life is another process that takes more knowledge and effort. Another thing I want to achieve on this 12-months is to dominate the accounting area. I strongly believe is an area a professional in the marketing area needs to know about and dominate the basics. Because of that is one of the areas I want to lay emphasis on. This master will be a big jump start in my career in the specifically area I want.









