Mastery Journal by Natalia Martínez @lets-natimichelle-blog - Tumblr Blog

For my final class, I was thinking to break the ice and start a business. Little I knew that today I have a strong vision of what I want to do with my business. In my pitch presentation, I found great practice on presenting my business, talking to a small public, and answering the financial questions in the spot. All this experience led me to be more secure about the business, my idea, and how to use storytelling to tell a compelling story while at the same time selling a business. From this class and the final class of the Masters, I feel I am prepared to better understand the processes of a business venture, a startup, the MVPs and more.

For this course, I wanted to understand the different topics that compose a great innovative workspace. Professor Paul remained very specific on the topics he decides to train us each week. Thanks to that we discussed between classmates about home workspace design, creative thinking in the workspace, innovative corporative workspaces, etc. As for individual assignments we dived into topics such as employee retention through workspaces and application of topics to our own venture.

This course helped me shape further my approaches to my venture workspace; once we launch to the market. I enjoyed communicating among classmates that continue to make their individual ventures in other states; such as Ohio. It is exciting to have classmates chatting about their own market since thou can see the diverse obstacles and solutions entrepreneurs encounter in their individual locations.

Personally, all the subjects studied urged me to ask further questions, while brainstorming. As I stated before, the class spoke on office workspace too; as a freelance, that aided me to discover on other people workspaces and how I can make my mine better. Ultimately, the latest assignment forced me to utilize all the topics learned to my own venture creating a more clear idea on how to manage the scale of my business from the budget, designing, and recruiting.

My first goal for this class was to sharpen my strategies in Marketing. Since my background is in digital marketing, this class helped me practice again all my skills. It also was really helpful for me because marketing represents my market share and my proposed venture product. The value in our goods rellies in marketing strategies; for that this class was so important for my development. I fulfilled all my requirements for this class starting for the acquisition of new strategies to use and the combination of what I knew with the strategies to market a new product. The content of the class was relevant and challenging and the professor pushed me to do better each week. I practiced my writing skills for the brand voice of my business. I also had the opportunity to feel more confident in narrowing my target audience through this class what was really helpful to create meaningful changes to my leap of faith.

The Entrepreneurial Finance course meet all my expectations for the month. The professor was very kind and knowledgable providing real value each week. My favorite two assignments where the Cost Sheet and, the Pro-forma Project that let us use real numbers to measure our own company. Although, I enjoyed more the elevator pitch video, that made me found the Elevator Pitch Competition by Sprint, a good program with outstanding knowledge. The cost sheet and, Pro-forma project give me the tools needed to understand financial statements and even create my own. Every assignment provided me with tools that I am going to be using for the rest of my career. Discussions per week asked questions that put my entrepreneurial mind on perspective each week. That motivated me to do extra research on topics I was not taking into consideration. I can say that overall, this course provided perspective on financial terms important for the evolution of my company. There is no better class than the one given by a passionate educator.

My three goals for this course originally was: enhance legal understanding, acquire the knowledge necessary to stay calm in difficult situations and, understand legal issues that require consideration to develop new businesses. The class was full of articles and assignments that lead the learning into the right path. One of the strategies I had for achieving my goals was to be able to read about legal rights and entrepreneurs. For this, the class discussions made us research specific topics per week. This made the investigation process handy while our research skills were in development at the same time. Although the class provided guidance for which topics we should search for; it also had a tremendous quantity of references that made each subject easy to understand and, develop further. The course stimulated me to decide the best Legal Business Structure for my company and how to apply regular basis contracts to protect the company from liabilities. It also made me understand how different type of negotiations work and, the basics on how to make better agreements. Every step learned in this class is extremely important for the development of the company. Legal issues are going to be present on each step for example hiring, innovative concepts, new products and services development and, of course, sensitive issues with partnerships and human resources.

The original goal for this class was to acquire the knowledge to develop the business model. I can say this class helped me understand how business models work. The class helped me understand the difference between a business plan and model. I also acknowledge that it made me realize a lot of errors I would have made if it were not for the things I learned through this month. The best tool I can take with me is the Lean Canvas that we learned how to use. It was a tedious process at first but once I understood the concepts the canvas is a perfect tool to understand if a business model is viable or what you can change to make it viable in the market. As professor Lipham said the lean canvas model is something we should revisit through time to see how can we change and make the product more adapted to the market.

#Businessmodeldevelopment #fullsailuniversity

This course encouraged me to be aware of the outside and inside factors, a company expert needs to consider. My top three goals obtained: 1. sharpening my business skills for solving enduring obstacles 2. developing critical thinking around a market 3. maintaining the market relevance with my ideas.

This class allowed me to examine my own company equipping me with guidelines to adopt in the process of researching. I had the chance to conduct interviews and collect feedback data from my own clients. This supported the understanding of my own corporation weaknesses and, what are some of the approaches I can use to predict difficulties in the future. On the other hand, I learned in this class that pivot tables are necessary to define where, as a team, are heading next. Also, "to pivot or not to pivot" indicates that we can determine what areas are good to improve and, what areas can persevere in the formula as they are. This helps us, entrepreneurs, keep a record of our start-ups development and make sure we are viewing all of the areas precisely. This course was very helpful and I am glad I can say my goals where met.

#businessfeasibility #fullsailuniversity

This class helped me achieve all my goals. We didn't develop products to practice but I got a lot of useful skills I can thank this class for and say, that in a different way, it helped me achieve these goals. Touching base with each one, professor Paul created a process where the Lean Startup method and the Design Thinking was studied step-by-step. The remarkable point here is that we had the opportunity to develop each topic correctly; understanding what does it signifies and why is essential in the process. On the other hand, the assignments were produced in a way that the student had the opportunity to select how he/she needed the homework to be done; in a video or a written paper. As I am a more creative and visual person I love that from this class. I had the chance to practice my Graphic Design skills designing presentation templates. Another thing it was helpful to me is that those presentations needed to be reported. As English is my second language, preparing for this acts and narrating them encouraged me to sharpen my narrating abilities. For my second goal, we used our own business ideas to expand our research according to the Lean Startup method and the design thinking process. This stimulated me to combine new analysis strategies used by these two methods and apply them to my own product design. Thanks, Paul for making this class a useful tool to understand the Development of a helpful product for our clients and, make us ask the right questions to ourselves while we develop our new companies.

#prductdevelopment #fullsailuniversity #fullsailalumni #entrepreneur

My inspiration post of this week is a quote from Li Keqiang. He is the Premier of the State Council of the People's Republic of China. It inspired me because innovation is the mother of change. Change is constant in our society but innovation is the right way to evolve things to a better way. Without innovation the change would not be for good.

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LinkedIn Profile.

As this journey starts I decided to try new tools to help me get organized. I found this sites that I want to share with you guys.

#1 Papaly

This site has an awesome display that lets you bookmark pages into categories. It also lets you have all the sites that you need sorted by group in your homepage. It’s really helpful because as an online student, we tend to do research from different sources ; then we need to modify them to APA format. Papaly lets you have all your tools in one awesome homepage making your life easier.

#2 Feedly

This page let you have a feed for your favorite topics. It update your feed daily - what makes it interesting to come back and check out the new trends. I like it because it lets you organize different feeds combining the best blogs and pages. Feedly, combine your best pages on one feed you can really enjoy.

#papaly #organizar #homepage #tips #lets-nati #feedly

This photo by the Ogilvy agency inspired me last week. It talks about the “5 Principles for Owning Social Share-Of-Voice at an Event”. This post for me was inspirational because although it is talking about social media, on real life, you need to be prepared to “toss out some of your plans”. Our life is surrounded of a fast speed environment and we need to understand that sometimes we miss the boat to start that idea we think a long time ago.

Don’t feel frustrated be prepared to change your plans and start from there to innovate in your very own way.

#inspiration #ogilvy #innovation #advertising #marketing #keephustling

Mastery Intention Statement

As a new master’s student, I am aware what it takes to complete my journey. As a professional I wanted to know more about the areas I already know about. These thoughts make me think more about the future and what do I wanted to achieve in the long run. Working in a Digital Agency on Puerto Rico that I loved, I felt that something was missing in my mix. I started to detect what areas of digital advertising thrilled me more. I recognized that innovative strategies and digital campaigns where my fatal attraction. Knowing that, and with the opportunity of working in a digital agency I submerged my efforts on these areas. That’s when I decided that I needed this master. My intention over the next 12-months is to grow as a data driven advertising specialist, enhance my report writing and my research skills. My bottom line to achieve: use the knowledge that I am going to acquire and combine it with my digital advertising skills. One of the things I hope this MS – Innovation and Entrepreneurship help me to improve, is my project organization, this master is specialized on the process of making an idea in a real project as an entrepreneur you can count on. That was one of the main reasons I decided to take specifically the Full Sail program. Having the idea count as a creativity not everyone can achieve but on the other hand, bring in it to the real life is another process that takes more knowledge and effort. Another thing I want to achieve on this 12-months is to dominate the accounting area. I strongly believe is an area a professional in the marketing area needs to know about and dominate the basics. Because of that is one of the areas I want to lay emphasis on. This master will be a big jump start in my career in the specifically area I want.

#masteryjournal #myjumpstart

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Mastery Journal by Natalia Martínez