HBI Print Assets
Designed For: HBI International/BBK Tobacco Designed: 2015-Current
RAW rolling papers is HBI International’s best-selling product line, and during my time with HBI, I have had the opportunity to work with this brand & others in a multitude of settings. Under the art direction of Ian Kobe, I have done a little bit of everything from internal works like sales promotional pushes to spark our sales team to political and non-profit promotionals to holiday cards. I’ve created B2B sales pieces; convention and large-format signage pieces; new logos, branding, and packaging for partnerships and new products. I’ve also gotten the chance to become very knowledgeable regarding compliance and adherence to design standards set by the FDA & local state governance for smoking paraphernalia. It really has been a wild and fun ride working with HBI International and the RAW family.








