Loyalty Programs For Your Salon or Spa
A professional salon or spa owner knows how important customer retention is to a successful business. Salon and spa management should have some form of customer retention plan in place to keep the repeat customers coming. With a lot of salons and spas facing tough times, you can’t just rely on impeccable service to increase client retention. This is where loyalty and rewards programs can come in handy. If you are currently not implementing one, here are some ideas for loyalty programs no matter how outdated or modern your business model is.
Rewards Application
The most convenient and modern solution for client retention is starting up a loyalty app that can be downloaded to mobile devices. Many salons and spas already have a nail salon software platform that may include a mobile platform that has this feature. This solution is ideal because the application can be checked easily via phone or tablet on the go when a client is about to leave for their appointment or at check out. Clients can simply create an account within the loyalty application and begin tracking their rewards.
Integration Through Point Of Sale (POS) System
If you are set on a digital solution, but don’t prefer an application, many point of sale (POS) systems offer a feature to reward frequent repeat customers. This route may require some investment depending on your current nail salon software provider. Some point of sale systems have this included within a specific service package, which could require extra money. Customers would enter their names, phone numbers, or membership ID into a device during payment to track and utilize their rewards.
Paper Punch Cards
If your salon and spa doesn’t have the luxury of various software packages, paper punch cards can be a simple, cost-effective loyalty program that can be implemented no matter the scale. Design a punch card and get a few printed by a high quality service such as Vistaprint. Place them near your receptionists desk or in a waiting room. Customers obtain the card, and receive a stamp after every visit. Once a certain number of visits is met, you can reward them with whatever service you desire, then offer a new card to replace the full one. However, the world is becoming more tech savvy and inclined, so this solution may only be for the short term. Customers' buying habits have been changing as well. Contactless and environmentally friendly solutions should take priority.