Past, Present...lets just get bizarre!
According to Wikipedia Hauntology is an "idea within the philosophy of history introduced by Jacques Derrida in his 1993 work Spectres of Marx...The idea suggests that the present exists only with respect to the past, and that society after the end of history will begin to orient itself towards ideas and aesthetics that are thought of as rustic bizarre or "old-timey"; that is, towards the "ghost" of the past" (Wikipedia 2012).
Media and communications are rapidly changing due to all of the technological advancements. The advent of the Internet has significantly triggered a radical transformation of the old media principles.
Two examples i could think of for Hauntology are the iphone6 and the Nike running shoes. When the iphone5 came out most of us iphone lovers were incredibly excited about the new thinner, better, faster and more amazing phone that was coming our way. The same can be said about the iPhone6 which is apparently being realised in the near future. We are now living in a society where every time a new product is released we believe it is better than anything before. I looked at my old iphone4 today with complete amazement that i ever thought it was thin, because i now have an iphone5 to compare it with.
The other example i believe suits the topic of hauntology is the Nike running shoes which interact with your iphone. When i was in high school we were given a Nike Sport Kit or Sensor to put into our Nike running shoes. The Nike sensors tracked our running, calculating the amount of steps you had taken. The information is loaded onto your iphone with a portable connecter device. This information can be loaded to Facebook and twitter so that you can share your running experience. This technology has been linked to the #makeitcount campaign by Nike who are actively getting involved in social networking.
The only concerns with the rapidly advancing of technology is our privacy. Could we end up living in a world where we have no privacy because of the advancement in online sharing technologies.
References:
Easterling K 2011, ‘‘An Internet of Things’, e-flux journal, accessed 20 May, < http://www.e-flux.com/journal/an-internet-of-things/ >
MacManus, R 2010, ‘Top to Internet of Things Developments of 2010,’ReadWrite, accessed 20 May, <http://readwrite.com/2010/12/15/top_10_internet_of_things_developments_of_2010>
Anon, ‘Hauntology’ 2012, Wikipedia, accessed 15 May 2013 <http://en.wikipedia.org/wiki/Hauntology>
Marley, Justin, ‘What is Science 4.0 and why is it necessary?’ 2012, diigo, accessed 15 May 2013








