It’s #NationalBakingWeek, Sweet!
It’s #NationalBakingWeek so to celebrate, we took our favourite sweet treats from Ladurée and designed some concept packaging - 2016 style!
Our modernised Ladurée logo focuses on various elements of the original logo, namely the infinite shape from the Ladurée knot and the laurel elements.
We’ve pared these elements back to create an ultra-modern and elegant decorative motif, placing the logotype on top of this for prominence. We’ve used a solid sans face and customised it to add strength and authority to the branding, adding in a secondary font to bring the brands heritage to life.
Polishing this all off by using bright and exciting abstract representations of the product within the packaging surround and a blind emboss on the logo, to live up to the luxury nature of the brand.
Now, who wants a macaron?...