I didn't say "private image", I implied a difference between private and public. "Image" is generally associated with that which is already public. We consider public life to be everything related to the 10th house, the MC, or the uppermost parts of the chart in general to an extent, which are places of visibility, because they're above the horizon. The 10th house and the midheaven are about things that are public because it's about the most visible stuff, what you do in the world. Most people will know us by what's in the 10th house, our work, the things we have knowledge or authority over. The 4th house is invisible because it's right below us, underground, it rules hidden or underground things and also deals with family, home, ancestors, things that far fewer people have access to, it's very private. What's most personal is the 1st and the houses succeeding and cadent from it. It's interesting to see where things go with people who make their private life public, like Kim Kardashian, for example, who had a good part of her adult life at home with her family filmed for a reality show, and her 4th house ruler is in the 10th right on the MC. The show first aired when she was in a 4th house profection year. Kris Jenner, who started the show, doesn't have that, after all this wasn't her whole life, she was already 52 when the show aired, and it wasn't as defining of who she is as it probably was for Kim. But she has the 4th ruler with the fixed star Regulus, which is the star known for indicating visibility and fame. And the Moon (which will always naturally have something to do with family) is very well placed in Cancer in the 11th, ruling the way she makes money and connections, and it's with Procyon, another star that sometimes indicates fame and wealth.