CAMPAIGN— Well technically, this shot is an ‘outtake’ from the campaign we produced for @natashabaradaran’s #NBcollection in Milan. The shoot was across the street from Milan’s iconic #AldoRossi monument, an experiential sculpture often populated by hoards of people sitting and lounging on its steps. I became fixated with the idea of shooting the collection on the stairs, and all day I waited for the possibility of a chance moment the stairs would be empty. When the time came, we rushed over and made the moment count! I love the simplicity, power, and sense of place of this image. I’m big on planning and preparation, but I’ve learned that being nimble to the day, having your third eye open, and working with a creative team who can embrace guerrilla tactics can lead to magical moments and a lot of fun, too. — S • #TheCultureCreative (at Milan, Italy) https://www.instagram.com/p/B_6HyDJgI2z/?igshid=1apty7hmly7k9