#ndfylive

[ndfyme]

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[ndfyme]

MaharLikha: A Celebration of Creative Freedom

As a way of celebrating the talents of its roster of artists, music portal NDFY.me formally launches its website in a two-stage concert on June 11, 2013 at B-Side The Collective, in Makati City.

Dubbed "MaharLikha" (a play on the word Maharlika, an elite class of Filipinos with power, and Likha, or to create/creation), the event will feature 24 bands, from all over the country, who have signed up for NDFY. The bands were chosen by an independent panel of music bloggers/media practitioners: Ian Urrutia of vandalsonthewall.blogspot.com and Ren Aguila, contributing writer of pindiemusic.com.

“NDFY is more than a portal that streams independent Filipino music. We're a collective of musicians and listeners, who love the local music scene" says Glen Macadaeg, Metronome (i.e. CEO) of NDFY. "More importantly, we're a movement that aims to bridge the gap between listeners who constantly search for new Filipino music, and artists who want to widen their audience beyond their geographical boundaries."

NDFY (pronounced “in-die-fy”) started in 2011 when Glen, a music aficionado and marketing practitioner in the FMCG industry, and his brother Gep, a seasoned musician and marketer, wanted to open more windows of opportunities for musicians, regardless of genre. They invited other friends of different professional backgrounds to join the team and pitch in their knowledge and talent in developing NDFY.

The website went on beta test last December of 2012 and as of May 20, 2013, has included more than 120+ artists of various genres in its roster. And since then has had an average of 20,000 page visits per month – helping the artists find new fans which can be attested by new music discoveries of listeners, as shared on social media such as Facebook and Twitter.

"The event is more than about NDFY; it’s about the independent Filipino artist who continues to produce original music despite the current circumstance of the industry. #NDFYLive: MaharLikha is to celebrate our independent Filipino artists’ creative freedom – they are an elite class of Filipinos who deserve to be heard and respected, given their creative contributions to the Filipino culture,” concludes Macadaeg.

[Check out the event details here: http://bit.ly/NDFYLiveMaharlikHa]

#NDFYLive: MaharLikha will happen this June 11, 2013 at B-Side. The event is in cooperation with Doc Def Productions, with special thanks to the following brand partners: Dupe, HeyGarch.com, Lyric Piano, Moonleaf, and Timbre Headphones, and media partners: Bootleg-Radio.com, Muni.ph, Pindiemusic.com, RadioRepublic.ph, Webgeek.ph, VandalsOnTheWall.com, WhenInManila.Com, and YabangPinoy.com.