The state is not without a project in the making of the neoliberal subject. it attempts to construct prudent subjects through policies that organize such prudence […] Because neoliberalism casts rationality as a norm rather than an ontology, social policy is the means by which the state produces subjects whose compass is set entirely by their rational assessment of the costs and benefits of certain acts.
Wendy Brown, “Neoliberalism and the End of Liberal Democracy,” Edgework, 42









