Having it all in social media, self branding , fashion bloggers
Done by: Khafam Almamari
Amjad Alshukaili
Nov 4, 2018
The Glam Life
A separate yet related way that fashion bloggers unsettle the binary between labor and leisure is through their staging of “the glam life,” characterized by global travel, invitations to exclusive events, and access to luxury goods and swag.
By taking a photos and videos for the lifestyle on their Instagram accounts, the bloggers in our sample engaged in what Marwick has described as, an attention-seeking practice whereby an individual presents herself in a high status social position .
Promotion to the brands
In many cases, these products were famous from designers and publicists as part of a mutual incentive structure that mobilizes the activities of social influencers .” The practice of “tagging,” or linking to a branded product in one’s blog or Instagram feed, stands as public recognition of a commercial.
It is perhaps not surprising that designer goods are also central to bloggers’ staging of “the glam life”, the blogs and Instagram feeds we analyzed displayed a compendium of Valentino pumps, luxury goods offset by the occasional thrift store purchase or product identified with a discount retailer.
The gendered nature of this intimate social sharing must be historically contextualized, as Victorian era demarcations between public and private were guided by assumptions about masculine and feminine realms, respectively.
Sometimes bloggers frequently shared personal details by, for example, acknowledging the support of parents or partners, Because they want to show social responsibility, thus increasing the number of followers, and increase the impact. So, that back positively for them.
Bloggers and leisure time
Some people work for some production companies, advertising and global promotion. These people may not have time to enjoy their time, and do not have the leisure time to enjoy with family and friends because they are constantly working for the company that offers them money,
While some bloggers enjoy their time through their work, they spend time with family and friends and do not have pressure through work.
While there are self-employed bloggers who are not affiliated with an organization, they enjoy their time and organize their time as they wish
self branding
Social media has contributed to the making of a personal brand. There are many persons who have benefited by getting a large number of followers, so they have become famous and influential in a certain category, thus creating a personal identity for themselves on social networks. They subsequently benefited from the commercialization of production companies. The bloggers translated their voices and into lucrative and seemingly fulfilling careers.
The Author: Brooke Erin Duffy & Emily Hund
July-December 2015: 1–11
Place: USA













