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Twitter and the NFL have agreed to a new multi year deal
Twitter and the NFL have agreed to a multi year deal
Twitter has inked a new multi-year deal with the NFL in an effort to bring a larger audience to the platform, according to Forbes.com.
With the content and advertising deal, the NFL will push content onto Twitter (including videos and photos from games) and Twitter will use an algorithm to promote it to users.
The stock jumped 4% on Monday morning.
While Twitter and the NFL have partnered since 2013, the new deal will mean “significantly more” NFL content than in the past, according to the companies.
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