Maltina and Noble Igwe Set to Share Happiness in Abuja with ‘1000 Smiles’ Campaign
Maltina, one of Nigeria’s leading malt drink in partnership with celebrity blogger, Noble Igwe are taking the brand’s ‘1000 smiles’ campaign to Abuja this week. The ‘1000 smiles’ campaign is one of the brand’s latest campaign.
What is the 1000 Smiles Campaign about?
The 1000 smiles campaign by Maltina is aimed at capturing 1000 genuine smiles across the whole of Nigeria. The campaign features Noble Igwe who is a publicist and media practitioner. He and the malt brand’s goal is to capture smiles of everyday Nigerians. The inspiration for the campaign came from the thought that a smile can change the world. In the statement by Maltina announcing the campaign, the representative shared that the campaign idea spurred from the thought that a smile can change the world. In the statement, Maltina shares its belief that a smile, is easy, free and is known to solve problems. The campaign sees Noble Igwe touring around Nigeria trying to capture a 1000 smiles, as he documents the smiles, Nobel Igwe will be giving out Maltina cans to people across Nigeria. The campaign will also see both the Maltina brand and Noble Igwe production team gathering content by taking photographs and videos of people giving reasons to smile and stay happy.
More about the Campaign and its move to Abuja
The campaign was announced in late 2018 and it has seen Noble Igwe touring the country. The Maltina team and Noble Igwe have visited cities. The cities include Aba, Uyo, Awka, Lagos, Ilorin, Ijebu Ode, and others. The tour details unique stories, photos and videos of participants in several cities, and other fun activities which include handing out cans of Maltina drinks. The campaign has rapidly evolved into stories about joy across different communities, regardless of challenges, age or gender. Now the malt brand is taking the campaign to Abuja in hopes to capture smiles and joy in the city also. Maltina Brand Manager, Chiamaka Efulu spoke about the campaign. She talked about how Maltina remains the number one malt drink made specially from natural ingredients and fortified with vitamins and calcium for healthy families. According to her, this has made it the innovative category leader with a strong message to spread happiness across the country. Read the full article