Nike’s website is full of amazing visuals and creative fonts. The opening pages of have very effective and engaging images that draw your attention straight away. The words used are not pointless but useful as they go with the products being sold. The website is so aesthetically pleasing and so easy to move around that costumers would not struggle to find what they want and need.
Nike’s have a few extensions on their website. NikePlus is one of them. NikePlus is an avenue that allows Nike shoppers to become members. This would give them access into exclusive products, events and sometimes even programmes. Here you can see how Nike are a brand that is very inclusive and involves everyone in what they are doing. This part of the website also reinforces Nikes Co-founder, Bill Bowman’s quote, “If you have a body, you are an athlete.
