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[mxxouniverse]

Listen #free in #Spotify: "Hasta Que Explote el Sol" by NoahR https://ift.tt/2OlmdZV

[babaji73]

 best song ever.......

[basakaltansblog]

Continued: What is design strategy? Part 3: The role design strategy plays in innovation

Innovation Uncensored:

Fast Company’s Innovation Uncensored Conference was held this past week in San Francisco and yesterday’s lectures had a diverse, inspirational list of speakers. Some of the themes that resonated with me are below:

The head of design at Samsung who emphasized the deeply integrated systems and more categories is where there would be more innovation in the future. However I just couldn’t help but wonder if there was still some more room to innovate while I stared at the larger than life image of the smart watch which looked more and more like a curved phone on a wrist band as it stayed on the screen longer…

In the lessons for leading creativity, Ed Catmull, president of Walt Disney & Pixar Animation Studios discussed the importance of the type of soft skills  creative leaders needed to have. As an example he reflected on why directors took Steve Jobs’s feedback seriously because he built great relationships with them prior to giving his feedback. He also touched upon the delicate balance  of leading creativity  which was to make sure all departments have equal control while giving the directors the needed shelter to create their vision. For example he pointed out to some bad movies where the animation effects were heavier than needed because that specific department had more say in the movie than the others, and it showed.

In the session Diversity Matters, Tristian Walker, CEO of Walker & Company Brands pointed out that the authenticity of their products, and their ability to listen to their own community is what set them apart from other competing brands. He also touched upon some of the implicit biases that still exist today in the Silicon Valley for African Americans to be hired by large companies such as twitter, and Google.

While Cody Peterson, (CEO of Rotini light) mesmerized the audience with a light that is not only printable but also thinner than paper, he left me thinking of the numerous applications his nimble product would have.

Mike and Sue McCloskey’s story of their magical membrane invention that filters the milk of their cows to become an athlete’s drink rich in protein, and their gutsy partnership with Coca-Cola to get market share to compete in the beverage industry as dairy farmers was an interesting one. The reason I say this is because I wish the panel had time to ask them questions: I was left to ponder: What was the problem with organic milk in the first place? Was it because we didn’t drink enough of it? Or was the problem mostly about the industrial scaling of the dairy production? Or the high quality milk producing dairy farmers inability to get better prices for their sustainable products? If so, where do you draw the line when you scale up your practice to avoid the same problems avg industrial scale farms have? What gives? What are some of the strings attached when you partner with a giant like Coca-cola?

The session Our phones 2020 was especially an awkward one to watch. I am not sure if it was the narrow and stubborn focus of the moderator on the topic if screens should be rectangular or not, or if it was the Android Designer Mattias Duarte’s own comments that unrealistically (I hope!) portrayed a shallow design-techie who really was lost in his own gadget world, even during his vacation in Hawaii… I think what saved the panel was Gentry Underwood’s, Head of Design at Dropbox, closure: Which of the future scenarios makes a more meaningful life, and how we as designers need to think about the products and systems we design prior to throwing it out to the world.

As design strategists, we bring to the table a unique ability and skill set to think out side the box and re-frame questions, and to approach problem solving with a unique perspective.  I believe by the end of the sessions yesterday, it was becoming very clear, at least from where I was sitting, who were the ones that were truly innovating:  They were the ones who were  re-thinking the unmet needs of their communities with an authentic vision of their products and services, while having a true understanding of their impacts on the environment and goals for a more meaningful life. That is what real innovation is about.