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[nostosolutions-blog]

Collaborator-Customers: Why Millennials Prefer Personalized Marketing

The millennial generation, composed of people born in the early 1980s to the early 2000s, is the largest and most racially diverse demographic in the United States. A bankable market for any business, they’re best engaged with through personalized marketing. Here are a few reasons why.

Shapers and sellers

Millennials don’t want to be faceless statistics a company generically sells to. They want to be actively engaged in shaping products that interest them. They appreciate being asked their individual preferences, reviews, and ideas about goods and services, through interviews, surveys, and other feedback channels. More importantly, they appreciate being listened to – which manifests only when they get offered products or services that address their needs and concerns.  

According to Forbes Magazine: “A new brand, service, or product is only started by the company; it’s finished by the customers. Millennials are a generation that wants to co-create the product, the brand, with you.”

The “selfie” culture

Millennials are identified with the “selfie” – photos of themselves they take by themselves. It’s another indicator of how much they value the freedom of individual expression.

Personalized marketing can tap into the “selfie” culture by providing options – for anything from specific clothes and cuisines to causes and experiences – that allows millennials to project their identity. Simply put, they are more likely to purchase something that connects with them and reflects them on a personal level.

Social media lifestyle

Personalized marketing works best through social media, where advertisements can be targeted to specific users based on their usage patterns. (Contrast this with ads on television, which, regardless of time slot, would still be shown to millions of different consumers.)

 Millennials use social media more than any other demographic on the planet, and are more likely to make decisions based on the information they find through it. Combine this medium with the best manner of communicating with them – on the level of collaborator as well as consumer – and your brand can earn both their attention and loyalty.

 Sources:

The Year Of The Millennial Customer: Is Your Customer Experience Ready? Forbes.com

Marketing to Millennials? Make It Personal and Customized. Entrepreneur.com

[nostosolutions-blog]

How You Can Successfully Deploy All 4 Types of Facebook Visual Ads

There are ways you can ensure prospective clients won’t scroll past your ads on their Facebook feed. Here’s how you can maximize the platform’s visual ads.

Single-image ads

Single-image ads jump out front and center on a user’s screen. However, your ad will need the customary text and logo overlay to make it more inviting.

Add a call-to-action button on the image. Saying something as simple as “Buy now!” or “Sign up!”, it can tell Facebook users they can do more with the photo than “like” or thumb past it. An image with such a button, linked to a product page, can also help you quantify clicks. It suggests that people who clicked it are interested in buying or signing up – and probably didn’t click the image just to enlarge the photo. 

Carousel ads

Carousel ads let users swipe through multiple images. Maximize them to show off a variety of products. For example, if you were selling shoes, you could line up shots of sneakers, flats, wedges, loafers, and boots.  

You can also highlight “stories” about your business. Include images of people browsing shoe racks to communicate popularity; a pair cushioned in a new box to suggest items well-cared-for; and a person wearing it to suggest comfort and a completed transaction.

Or, if there were a holiday like the Fourth of July, you could select red, white, and blue items to catch the eye.

Slideshow ads

Slideshow ads are looping videos of images designed for Facebook users with low internet speeds. You can recast the best images from your carousels for slideshows. Just because a medium is low-tech doesn’t mean you can fill it with lower-quality content.

Dynamic ads

Facebook automatically sends dynamic ads to users who have expressed interest in a business. For this category especially, a cardinal rule of advertising applies: Cultivate your target audience.

Refine content for dynamic ads according to how recently, actively, and deeply your followers engage with your page. This way, you’ll ensure you’ll get the right message, through the right ad type, to the right audience.

 Source(s):

Pro tips for every Facebook visual ad type. MarketingLand.com

[nostosolutions-blog]

3 Great Tips to Increase Your Marketing Email’s Appeal to Millennials

There are over 80 million millennials in the United States (those born from 1980 onwards), enough to make them the largest consumer demographic in the country. Besides being the largest generation, they’re also positioned at the peak of potential consumerism, with experts estimating $600 billion spending power each year. This makes the millennial generation a lucrative source for business.

 If you haven’t been targeting millennials with your email marketing, perhaps it’s time you did. Millennials make up a large portion of email users in the world, so it only makes sense for marketers to keep their needs in mind. So how do you ensure your email engages millennials the right way? Here are three tips to grab the attention of your millennial recipients and retain their trust.

Don’t clog their social media newsfeed with your marketing

Millennials are adept at separating their peas from carrots when it comes to who they’re communicating with, as well as why and how. When millennials engage with a brand, it’s not the same as engaging with a friend. Thus, email—not social media—is where they want to communicate with brands. You can build on this foundation by not clogging their newsfeeds on social.

Tailor your email’s content to the younger crowd

Millennials are notorious for having short attention spans. Keep your emails short by making them heavy on images and light on text. Images are an effective way to communicate, but you need to match these with valuable information.

Put millennials front and center

Millennials want to be heard, put them in the driver’s seat by asking for feedback, and delivering it. Allow them to set their email preferences, and honor them to gain their loyalty. Test your emails to identify what interests your millennial audience the most.

 Sources:

With Email to Millennials, You Just Don't Know If They're Going to Open It, EMarketer.com

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation, HuffingtonPost.com

[nostosolutions-blog]

Personalized Marketing Strategies that Businesses Are Missing Out On

Many marketers are aware of advanced marketing automation techniques, but very few are harnessing them effectively, much less know how to use them. Automation offers many possibilities to improve the way brands interact with their target market, and one of the aspects can be to personalize the customer journey. Quite simply, automation streamlines a lot of digital marketing efforts, which makes its adoption all the more worthwhile.

 If you’re intimidated by automation, don’t be. Think of it as just another way to use information to establish a relationship with your customers, serve them better, and stay ahead of your competitors. Automation gives the ability to react quickly to customer behavior changes, faster than any human-powered marketing department can achieve.

 According to GetResponse, around two-thirds of email marketers worldwide automate their emails, but their use of more advanced automation techniques remains limited, which in turn limits their reach as well. Only one-third of those surveyed used automation for basic profile-based targeting. Even worse, only a little over a quarter used it for dynamic content personalization. With every marketing tool getting personalized these days, utilizing dynamic content is another major missed opportunity for those who don’t practice automation.

 Granted, there are a lot of obstacles to the adoption of automation, including budget and the quality of customer data. Both can be addressed by working with a savvy digital marketer.

 Automation is an extremely useful personalized marketing tactic that can be used a wide variety of ways including informing customers about company developments, promotions and offers. It can also be used to convert leads and ask for feedback. If you want to get out of your marketing rut and truly bring your online tools to the digital age, get in touch with an established online marketing company and learn how to automate.

  Source:

Are Advanced Marketing Automation Techniques Underutilized?. EMarketer.com