[social sandbox] Two Hashtags Are Better Than One
Well, hello there!
We’ve been away for a while, two weeks to be exact. But now we’re back and will endeavor to keep it regular from here on out. We have some great stuff for you today:
1. Talk about #NOLAschools on Twitter tonight at 7 pm CT / 8 pm ET. Michel Martin is in New Orleans tonight leading an NPR Presents discussion about the reinvention of the city’s public school system since Hurricane Katrina. But the conversation on the ups and downs of New Orleans’ switch to an almost-all-charter-school system won’t be limited to the people on stage. Member station WWNO and NPR are teaming up to live-stream audio of the event and encourage a wider discussion using the #NOLAschools hashtag on Twitter. Join in!
2. Should we turn #NPRreads into a newsletter? The #NPRreads hashtag on Twitter has been a success, offering our audience a guide to the stories we find interesting. Right now, The Two-Way does a blog post each week rounding up some of the most interesting staff contributions to the hashtag. Product manager Lauren Bracey Scheidt wonders if we might not go a step further and turn it into a newsletter. I think she’s on to something. What do you think?
3. What is going on with NPR’s Snapchat? We started out on Snapchat in December 2013 and quickly settled on doing a "fact of the day” post featuring one of our journalists presenting a fascinating fact from their reporting. The response from our followers was positive. But if you’ve been watching lately, you’ve noticed that Tajha Chappellet-Lanier has been tinkering with our approach. Now we’re working on a more expansive format that involves multiple NPR people on any given day. It’s not by accident that we altered our approach. Tajha has been in conversation with the NPR Snapchat community and they have pushed us in this direction. Follow “nprnews” on Snapchat to see what we do next!
4. Facebook News Feed changes announced. The company published a blog post today outlining several adjustments to the formula that determines what you see in your News Feed. Will NPR be seen more often in our fan’s feeds? Less often? FB is an important source of traffic to NPR.org and we’ll be watching closely.
That’s it for Tuesday. See you again tomorrow.
Wright
