#o2campaign

[sarahdigitalad]

4. Designing Memory factory

We decided to still go with a realistic animation of the memory factory and not a 2 dimensional one as we were thinking it suits more the o2. These are some first result with cinema 4d and trying out to show the sequence of the memory factory. I was trying to get a familiar with the program, on how to create a looping, the materials and textures

These are very raw drafts and we will try to improve everything. We have something similar to this finished design in mind

[sarahdigitalad]

3. chosen route

So we decided to go with the memory factory route which we all felt to attracted to the most.

With this route we had a lot of visual exploration and looked at several artists like for example: terry gilliam fantastic machine, christian boltanski, Andy shauf etc.. This is amix of different inspiration:

In the end we decided to go with a physical representation of a memory factory. So we started thinking about what exactly should the process be. We came up with the following  sequence of 3 steps. Starting with a desire and then actually experiencing it and then the experience resulting into a memory. The next step then was how exactly do we want the machine to look like and how to represent the different steps and what style of design to choose. These are some drafts of the memory factory we came up with.

After thinking about it we decided to visualize it like in the last sketch. As we think this way it seems more fun and dynamic and not as dull as in those metallic crazy machines. 

[sarahdigitalad]

1. Route development

Routes

Today after putting all our thoughts together regarding the brief we created three broad topics for our routes. So we found ourselves to be able to clearly separate all our associations into 3, with the names: Tribe, Senses and memory factory.

Tribe:

Our thought of train behind tribe and insight is that there is a sense of belonging you have when you go to an event at the o2. Since at that time and moment there is one thing that connects everybody there, the love or interest for the same thing and sharing the same excitement and feelings with everyone. As well as seeing people dressing the same way as you and showing it. 

Senses:

So the main inspiration behind this route was that the o2 ignites all your senses with all the different experiences the have to offer. Basically you see a movie, hear your favorite artist smell and taste the food etc... Another thought that came up was that the o2 might be a metaphora for an extra sense

Memory factory:

Basically memories are created at the o2. But the thing is that no matter for what reason you go the o2 or what you do it will always end as an memory remaining with you. We found the concept of calling it a memory factory immediately really appealing as it gives an visual association and start for our development as a route.