#object-based broadcasting

[ebuzz-bestpractice]

INSPIRING CASES: OBJECT-BASED BROADCASTING (BBC)

What BBC R&D is calling “object-based broadcasting” could revolutionise the way that we consume media. The idea is that small chunks of programmes are combined with metadata to enable users to create their own personalised schedules.

Responsive Radio, hosted on the BBC Taster website, is one of the very first experiments in object-based broadcasting.

Users can decide how long they would like to listen to a radio documentary and can adjust the length accordingly. Everyone listens to the same story, but the amount of detail varies to fit the chosen length.

The project is part of the BBC’s wider effort to meet the demands of digital audiences.