#offline campaign

[noodledesign-blog1]

THE ACE GIRLS CLUB

Girls, as you know, rock.

[littlewingconnections]

UTM Attribution is the digital marketing philosopher's stone

UTM Attribution is the digital marketing philosopher’s stone

Originally published on Confluentforms.com on May 3, 2016 By David Kutcher

In our continual quests to improve website efficiency, whether for traffic, conversions or sales, we seek and strive for means to obtain actionable intelligence. We dive into our Analytics, build custom dashboards, develop stories, and even query the Magic Eight Ball.

But the biggest questions are always being…

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[danielbrown2015-blog]

Have you ever glanced at roadside banner and to your instant wonder, realize that they are advertising an online enterprise. Why would any online enterprise take their mediums to a jaded side post, when they could put up a much more attractive page at their online assets; Or they could simply put-up 3rd party website ad’s to direct traffic to parent website. But most online companies continue to use offline medium as an active form... Read more

Have you ever glanced at roadside banner and to your instant wonder, realize that they are advertising an online enterprise.

Why would any online enterprise take their mediums to a jaded side post, when they could put up a much more attractive page at their online assets; Or they could simply put-up 3rd party website ad’s to direct traffic to parent website.

But most online companies continue to use offline medium as an active form of advertising. This includes News paper Advertisements, road side banners and newsletter distribution.

[sorion]

I was being nice and polite, but I also thought that criticism was in order... And I taped the whole thing on the back of a place mat with the lion monument on it XD (Yes, I know, I always use that. Not my fault I live in Lucerne and it fits ;-P)

  Dear Mr Stephenson

I am writing to you to ask you to please reconsider the cancellation of your drama series The Hour. I am aware that I am not the only one writing to you, so – in the hopes of gaining your attention and enticing you into reading my reasons – I decided to send this somewhat over-sized “postcard” (place mat) that is nevertheless quite thematic for The Hour. After all, both lions are currently frozen in their dying pose, waiting for someone to either save them or release them of their pain. In the case of the Lion Monument in Lucerne, I’m afraid the decision is set in stone, as it were. It does not have to remain the unfinished ending of Freddie Lyon.

My reasons are three-fold. The first is quite simple. The story is not finished. It was designed to carry on through three series, and it is now at a terribly unsatisfying point where all of the posed questions remain unanswered. I do not mind the occasional “open ending”. However, this is not what has happened here. The job is simply unfinished. 

I assume that it is quite problematic to convince other television channels to buy a product that has no ending. Recently, Arte has aired series one of The Hour in German and French (both my mother and my son immensely enjoyed it, as the plot would have been too difficult for them to follow in the English version, and they both would have been very interested in a continuation that I had to tell them is unlikely to come), and I have not heard of any plans to air series two. And, quite frankly, I would not buy an unfinished product, either. Thankfully, series one, at least, works quite well on its own. I am convinced that you could sell more, internationally, if you were to finish the story.

My second reason is that there is not enough quality television today. All day long, “reality soaps” and the likes are taking over hours upon hours that are supposedly entertaining. And while I understand that they are cheaper to produce than a series with excellent writing, an outstanding cast and a set design that pays attention to every minute detail, I refuse to believe that it can be in your best interest to “dumb-down” your program. I am incredibly difficult to please when it comes to the quality of television series. I am currently – or was, really – watching two series. You axed one.

Which brings me to reason three. I do know that the powers that be were unhappy with the lack of viewing numbers of series two. To which I can only respond that I was even unhappier with the complete lack of proper promotion that one of your own productions apparently warranted. If there is a quality program that is being showered in award nominations, that fact needs to be promoted. If one of the stars of the series has been cast as a regular in one of the biggest franchises in the world, with there even being references to said franchise in the series, and the premiere of the 50 year anniversary of said franchise being set to take place at nearly the same time as series two, that absolutely needs to be made use of in both timing and promotion. Sadly, neither has been done. The timing was too early, and potential new viewers who have become interested in Ben Whishaw due to his rapidly growing popularity completely missed the airing because they simply did not know of the series’ existence.

I am certain that with the appropriate promotion, the commission of a series three could be lucrative as well as bring more critical acclaim. Surely, the fan actions to save the series could be made use of in such a promotion? The petition to save The Hour, for example, is at nearly 19,000 signatures at the time of my posting this letter. (That must have some promotional value...) You do, after all, wish your viewers to be heard and know that they are being heard.

  Please reconsider The Hour, and I remain with the kindest regards.