Next time there’s a lockout because Bettman et al. have decided to throw another tantrum, I hope the NHLPA just sort of goes “well alrighty” and sets out to prove that the NHL needs the players more than the players need the NHL
What I mean is that they hire a few camera people and do things like:
Trying to play Sports That Are Not Hockey on ice. Personally I think Auston Matthews would be very entertaining at ice baseball
Buying a literal punch bowl and calling it the “Steve Cup” or something
Short reality-TV episodes following the lives of Tyler Seguin’s dogs
Roller hockey
Underwater hockey
Players launching a public health campaign about the importance of dental care
A Hockey with the Stars type show where they try to make hockey teams with celebrities who do not know how to skate
Going to the Olympics
Lots of PK Subban style charity stuff. In fact, just lots of PK Subban. He doesn’t need hockey to have fans
Helping out with other union disputes. Just. News articles about fast-food worker strikes in Pittsburgh and there’s Evgeni Malkin and Marc-Andre Fleury holding up signs
Zdeno Chara could get a job retrieving things off high shelves or something
Disney on Ice












