On Spec 1996 magazine cover by Kenneth Scott
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On Spec 1996 magazine cover by Kenneth Scott
Ron Lightburn, ''On Spec'', Vol. 11, #3, Fall 1999 Source
Email Copywriting
Below is an autoresponse wherein the customer has left a trendy fashion website with items still left in their cart. Autosending a check-in email about these forgotten items leads to the customer being more likely to follow through with their purchase.
This next email is a promotional email sent out to those on the company's mailing list. This is introducing a summer sale as well as giving the reader an idea of what new items are available. This email would include images of the available listings applicable to the sale.
I am aiming for a playful and casual tone where the demographic is young women between the ages of 16-30. Being playful and not forceful in the wording, customers are more likely to positively engage with the content. The causal nature means customers do not have a negative reaction from being pressured to spend money, and instead feel invited to explore the website, leading to them engaging with items they are interested in and likely to purchase.
Contact me!
Miserable weather today, but I finally got my hands on the latest copy of On Spec, featuring a poem from me about cross-cultural exchange in Fairyland. Surprise! it came to me in the bath.
Buy the whole issue here!
Grammy nominated female composer Nomi Abadi talks about how to patent an invention - specifically how she patented a musical instrument - the Nory Keytar See more of female composer Nomi Abadi here: https://nomiabadi.com/ https://www.instagram.com/nomiabadi/?... See more of the patented instrument Nory Keytar here: https://norykeytars.com/ https://www.instagram.com/norykeytars/ See more of Nomi Abadi's non-profit, the Female Composer Safety League, here: http://www.femalecomposersafetyleague... https://twitter.com/composer_safety
Cheating the Devil at Solitaire Makes the Sunburst Longlist!
Cheating the Devil at Solitaire Makes the Sunburst Longlist!
Holy shit, my story “Cheating the Devil at Solitaire” published in On Spec Magazine made the Sunburst Award longlist! There’s so many great writers on that list whose work I admire. I’m absolutely thrilled to be named among them, and am looking forward to reading the authors whose work I wasn’t familiar with.
From the Sunburst Award Website:
We are proud to announce the longlists for the 2020…
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