We are taking court action against Google because we allege that as a result of these on-screen representations Google has collected, kept and used highly sensitive and valuable personal information about consumers' location without them making an informed choice. This is a world-first case; this action in relation to misrepresentations in relation to the data Google collects, keeps and uses has never been taken before. Some of the allegations we're making today are under the old penalty regime, some are under the new, but going forward Australia now has a penalty regime that can actually make a difference.
Rod Sims, chair of Australian Competition and Consumer Commission (ACCC)












