Measuring Real Reach
For the past month the Social Media Metrics and ROI course has transformed my perception on the role analytics play in my understanding and creation of online communications strategies. The three goals outlined in my original Mastery Journey Timeline, were successfully met this month.
Being exposed to the world of studying online user statistics for social media and web traffic, added more knowledge under my tool belt. I’ve been a web designer & web developer for over 7 years, but never understood the analytics side to the internet. I understood basic information such as meta tags, title tags, alt tags and writing content to help build on-page SEO. But I never understood the analytics, AdWords and PPC side of the web.
I did however have challenges in really grasping the the technical aspects of metrics, navigating and digesting all the terminology and definitions within the world of Google Analytics. Developing mastery in the concepts of analytics will require dedicating additional time in the coming months to be able to demonstrate my proficiency in the future.
My time in Social Media Metrics and ROI brought forth both academic challenge and growth in my outlook on social media content completely. By understanding who our intended user is, understanding their habits, interests and how they consume online content, helps communications professionals really understand how to produce and distribute authentic content based on data not assumptions.