#ooyala

[purnasiri]

Car Tyre Comedy Between Brahmanandam - Sudhakar - NavvulaTV

Car Tyre Comedy Between Brahmanandam - Sudhakar Watch Tremendous HD Comedy Scene From Ooyala

Car Tyre Comedy Between Brahmanandam - Sudhakar Watch Tremendous HD Comedy Scene From Ooyala

[ladyarse]

Arsenal strike new forward-thinking tech deal with Ooyala

Arsenal strike new forward-thinking tech deal with Ooyala

Arsenal have struck a deal with Ooyla to bring its Flex Media Platform to Arsenal’s existing media services, expanding their current relationship.

From what I can gather, it is a behind-the-scenes system that will help Arsenal manage their video assets, automate workflow, and help streamline delivery to fans via Facebook, Twitter, Youtube, Arsenal.com and wherever else they post video content.

Ar…

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[ukratkoapp]

57% korisnika video sadržaj gleda preko mobilnih uređaja http://lnk.al/4D8i

[alopezvalerio]

El consumo de video se prolonga

El consumo de video📱 se prolonga a nivel global ✓

Hubo más vistas de video en smartphones en el último trimestre del 2016 que en cualquier otro dispositivo, según reporta el Índice de Vídeo Global de Ooyala. (more…)

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[lajugadafinanciera]

NBL y NRL apuestan por las soluciones de Ooyala

NBL y NRL apuestan por las soluciones de Ooyala

Las ligas australianas de baloncesto (NBL) y rugby (NRL) apuestan por Ooyala para sus retransmisiones en directo

La NBL y la NRL se convierten en las dos primeras competiciones en utilizar la nueva solución Ooyala Live, que les ayudará a “conseguir espectadores más comprometidos, ampliar el número de seguidores y aumentar los ingresos tanto en Australia como en otros países”.

“Livepermite a los…

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[oddnetworks-blog]

2016 State of the Broadcast Industry

Key points from a webinar hosted by Paula Minardi and Jim O’Neill from Ooyala. Topic: “2016 State of the Broadcast Industry”.

OTT technology has undeniably entered the mainstream, which is why it is important to pay attention to changes and trends if you are in any way connected to the broadcasting industry. Those who stay informed know more about what is relevant and how to win over viewers, and most importantly where to find them.

During the webinar, we’ve learned that OTT trends are primarily driven by millennials. Millennials are an important group to be pursued for their attention and willingness to invest their time and money into enjoying content. One of the most important features content must have is to be available at any time on any device. Currently, it is highly desired by anyone to be able to “take their content with them”. It is all about entertainment and video on-the-go, as mobile-first options are becoming more popular.

We are a generation that is lucky to have access to our favourite TV shows, movies, and networks as long as we have access to internet. Traditional broadcasting landscape is changing, and so are our TV viewing habits. Some of us are parents that are opting out for cord-cutting options, which means the children will be growing up as cord-nevers and will not know the difference between cable networks and app driven programming.

Another thing to keep in mind is that location matters for all parties involved in the OTT industry. If you are a content producer, know which regions your content can be delivered to. Think about expanding to many regions to attract more viewers, to grow your audience, and to win over their hearts and minds with your unique content.

A great example of aiming for as many regions as possible is Netflix, and their recent expansion to over 130 countries around the world.

With improvement in quality and sizes of screens on mobile devices, not only the viewer experience becomes better, but networks and content creators gain more traction with larger inventory of devices.

According to Ooyala’s presentation, about 30% of people in North America enjoy full-length TV, and 20% full-length movies on their mobile screens. These numbers are making it clear that viewing habits are changing.

However, with changes in viewing habits and broadcasting come changes in the advertising industry. It is heavily influenced by the switch from traditional cable-driven TV to subscription and web-based video options. Hence, a closer attention will be paid to tracking such metrics as viewer behavior and actions. Despite significant revenue losses in advertising revenue, the advertising industry keeps innovating and solving such problems in various creative ways, relying increasingly on data-driven models.

OTT has influenced broadcasting positively because it allows viewers to no longer feel restricted by scheduling, locations, and devices. Producers are encouraged to explore innovation and to experiment with social features and on-the-go options. Internet connectivity in a video making business opens doors to creative and original content — for example new and authentic productions with branded content, specific to networks or events. Video libraries also keep growing based on opportunities and customer demand.

Numbers presented by Ooyala showed that around 10% of Americans stream videos on TV-connected devices daily. And this trend is going to keep growing; hence, the prediction of total video sharing traffic to be 70% by the year 2021.

A growing popularity of linear and live video is also connected to the population’s mobility on a global scale. People move and change connection providers, which drives demand for more broadband access across the world. Therefore, OTT driven technology and information about networks travels freely around the world attracting more attention and interest. In turn, the growing audience requires changes in broadband regulations for wider and more open access to informational and entertainment content.

All this said, there is a lot of good things to come in the future of OTT. Programming trends and discoverability of original content, big demand for specific content (such as sport and political events), as well as the need to fill niche OTT spots (for example, children specific content) will remain in the spotlight. One of the most important issues to remain in focus will be figuring out the best monetization models for both content and ad producers. The webinar touched on some points about ad blocking global costs that averaged to $41 billion by 2016. However, there is hope that with more data-driven approach, appropriate ad targeting, and personalization of ad content, favorability of commercial content is estimated to be at 40%. We also want to highlight, that networks should have strong strategies in place regarding branding content accordingly and successfully, focusing on audience’s needs, consumer education, and finding the right market, along with not being afraid to start small.

All we can say is good luck to all of the producers out there! Go out into the Odd world of video, and make your audiences happy! As for us, we will keep working on our cutting edge platform to help developers around the world build custom, state of the art video applications!

Find us on Twitter / Join us on Slack / Stop by our Website

[kdnewman]

Mobile Devices Aren’t Just for ‘Video Snacking’ Anymore

This week, Ooyala released a Q3 Global Video Index Report that shows consumers are changing their habits in terms of where they are watching, when they are watching, and that the content consumed varies as they shift devices.

[officialwadsam]

Telstra acquires Ooyala: seeks to gain strong hold in global cloud market

Australia’s major telecommunications company, Telstra Corporation Limited, has announced its forthcoming acquisition of the Silicon Valley-based Internet video company, Ooyala. 

The acquisition is pertinent to Telstra’s long-term goals of becoming a leading global company. Telstra’s Chief Executive Officer, David Thodey, claimed, “Telstra‘s global customer relationships, our established presence in Asia and proven integration capabilities, combined with our expertise in online video and investment in Foxtel provide us a unique opportunity to succeed in this growth market.”

Click for more info.