Amplify video http://amplifyvideo.net is an explainer video creation company that creates original videos for our clients. What is an expainer video you might ask? A lot of people ask that question. The best way that I explain what it is, is that it's a short video that explains your product and makes it easier to understand.
Most explainer videos will tell a story first by; explaining the problem a person faces, an introduction to the solution (idea, product or service), how the solution works, some benefits to the solution. and a call to action.
Animated video explainer is used as sales tools in your marketing strategies, however, they will not sell, but TELL. In that case, explainers can also be created for content marketing and even internal videos.
Explainers help to retain more knowledge about an idea, product or service by stimulating both visual and auditory senses at the same time, which will increase engagement.
Explainer videos will often have a voice narrative carrying you through the story as well as Animations which are a lot more effective in adding more clarity and understanding of the story than live action video.
Here is a brief intro to an animated promotional video made by my company at http://amplifyvideo.net