#p. exhibit

[masonmaye]

Exhibit Evaluation

The last project of the uni!

The project Exhibit was an interesting project, a step up from the short week projects we did earlier in the unit and it was a lot of work in what felt like a short amount of time.

Looking back at the start of my research, the start of my concepts I am quite far from what I pictured to be doing. I originally wanted to look into dangerous sports and reckless people, and it morphed into urban exploration and the threat it can have to yourself (being caught) and to society (exposing information for terrorists).

The project consisted of a lot of work in a short turnover, and I’m relatively happy with my end visuals. Everything was re-worked and developed, but all of my visuals like most things could have been pushed further, if there was more time and focus put behind it. 

My Logo was something that was developed the most, and this project was the one that taught me how to use Illustrator a 100% better than I had ever done before. The visuals are sleek and involve a lot of white space, something I’m normally nervous about including.  My Ephemera helped shape the rest of my visuals for the other deliverables, and in the end it ended up looking rather professional! My Way-finding was something I was particularly proud of, especially with the map as I spent a good chunk of time making it look the best it could. My promotion in a space was rather experimental as I was using a new tool to me in Illustrator, the visuals are rather crude but they communicated my hypothetical idea well.

As a collection, my visuals do work well, some stray away from the main visual identity but only though varying shapes and shades, the visuals work as a set and I believe that they would work efficiently in a real life exhibition branding setting.

Overall, this was a project that was educational and I learnt a lot of different things through it. It wasn’t the most enjoyable project we’ve ever had, but it was informative and a good intensive one that kept me on my toes.

[masonmaye]

Ticket Pricing

Mulling over ticket pricing for my proposed exhibit. After a lot of gallery reviews for the Crypt, I deduced that the entrance fee was actually free for all of the exhibitions which is interesting, as this could question the need for tickets if the gallery holds exhibitions that are essentially ticketless. 

I feel like adding a price to the exhibition takes it away from the gallery’s system, also the aim and theme of the exhibition. Paying to see photographs of parts of London the public don’t get to see sounds a little foolish, but adding a price to the exhibition could give it more integrity and value. Something else to think about!

[masonmaye]

Placing the 3D experiments into the real life context of Euston Square Gardens, a garden outside of Euston Station and across the road from the Crypt Gallery.

[masonmaye]

In my 1-1 last week with Laura, she told me about the Extrude & Bevel tool on Illustrator that easily turns flat 2D shapes to 3D for my PIAS/Wayfinding. I was thinking about trying this technique with paper nets (which I might still do) but the 3D technique works in an interesting way with perspective. The tool allows you to make whole and hollow shapes, which could add a really interesting dynamic to my visuals. I’m aiming to hypothetically place 3D versions of the grey rhombuses that are a key part of my identity so to promote the exhibition and create a connection within the identity for the general public. 

[masonmaye]

Rich recommended that I looked at maps and the A-B point as a reference for my logo progression, so I came across this artist who collected hand drawn maps of NYC and made a piece called ‘From Here to There’. This is really interesting as the maps contain a universal visual language for signage and direction. There was a high recurrence of arrows, boxes, lines and crosses.  My style for the identity is quite blocky, but I really like the scribbled lines here, but will that suit an urban visual identity?

[masonmaye]

1-1 Tutorial

Yesterday I had my first 1-1 tutorial with Rich.  He asked what stage I was at in terms of my identity, and the session ended up being a talk about my logo and how I could push it further. He liked the logo variations I had done, but suggested that I researched further into visual language and public associations.  He questioned whether my logo was related to Urbanex, and whether or not it was recognisable enough. He suggested I looked at map longitude/latitude as well as maps, to better inform my overall logotype.  Urban structures we recognise as being urban, or even taking shapes from the gallery space I’ve chosen would help too. 

He also debated my colour scheme choice, and after further discussion about it he suggested that I just added an accent colour to my greyscale theme to make it pop out a bit more. 

Overall a really informative tutorial, and I feel like I just need to get on with these suggestions quickly so I can move forward with my ephemera and way finding.