Six Questions for a Winning Plan:
1- WHY do we exist? --- Keep it simple, real and relevant, stir the emotion, it reflects the core of your existence. It should give you and your team a reason to be excited ab getting up and going to work everyday, on Mon morning. 2- WHERE are we going? --- If you don't invest time to know where you want to go, you will never in a position to get there. One you have your 'where' you can invest in the 'how'. 3- HOW will we conduct ourselves? --- It reflects your values, influence how you design your pp systems, work systems. Think ab very few values you hold as core, nonnegotiable, target 3 to 5 core values at most. 4- WHAT will we do? --- It is far better to limit a few strategies and "stick with them" than formulate so many that you ca't fully execute them. 5- HOW will we measure success? ---The nature of a strategy will dictate what makes sense to measure: sales, profits per employment, expenses as a percent of sales, employee engagement level, return equity, market share, customer satisfaction, and so on. 6- WHAT improvements/ changes must we make? --- trigger some changes in order to take your performance to the next level.