How to create a memorable experience for unboxing for your brand
For e-commerce businesses, the delivered package is the most direct contact point and connection to a customer. It also happens to be one of the least used marketing opportunities.
Packaging’s originated from the need to protect the products during the shipment process, but focusing exclusively on the function means you could overlook the potential marketing impact of the packaging.
Done well, a packing and unboxing experience is a chance to provide a functional product and create a memorable moment for your customers.
What is a branded packaging experience?
In total, a branded packing experience is a careful selection of shipping and packaging box materials and how you have decided to present your shipped products. Its purpose is to provide added value for your customer and your business by creating a first positive impression on your product - ideally one that is both memorable and common.
Online retailers have fewer touch points to offer delight compared to physical retail. The advantage of online shopping efficiency can come at the cost of tactile, hands-on experience with a product before making a purchase. The advantage of online shopping efficiency can come at the cost of tactile, hands-on experience with a product before making a purchase.
Why does a branded packaging experience matter?
Building a durable brand means bringing customers back. Repeat customers will spend more with your business, and investment in loyalty retention and marketing can take you away from the treadmill where you always try to find new customers.