ASOS, Boohoo, and the £4.4 Billion Mistake: What Every UK Business Must Learn About Environmental Compliance in 2026
In March 2024, ASOS, Boohoo, and George at ASDA signed formal undertakings with the CMA after a two-year greenwashing investigation. Their products featured vague, unsubstantiated, and misleading green claims. Some “sustainable” ranges contained as little as 20% recycled fabric. The CMA’s action exposed systematic failures in SECR carbon reporting. It also highlighted issues in UK TCFD…
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