"Small Space. Little Effort. Big Impact"- Mya Fernandes
Background:
The Pack For a Purpose Organization was founded in the United States, in Raleigh, North Carolina. Their main purpose is to provide and help areas and countries across the world and have travelers assist those in different communities who need it. The main focus of their initiatives is education, health, child and animal welfare, and socioeconomic development. These are of focus and supported in almost every continent, including North America. Over 55 countries since its start in 2010 have been provided with essential need items funded by the organization. Many awards have been given to the Pack For a Purpose Organization, including the 2014 National Geographic Travelers of the Year and the Travel+Leisure 2012 Global Vision Award. They are featured on many popular social media platforms. The platforms include Tiktok, Facebook, Twitter, Instagram, and many more.
Tiktok
On Tiktok, Pack For a Purpose contains a total of 43 followers and 233 likes. They have a total of 27 videos on their page and the most viewed video has reached 1073 viewers. Video
On Facebook, the organization has cumulated a whopping number of 9.8k followers. Their recent posts in likes receive no more than 10 likes. Fundraisers on this page are included and many engage to help out. Only one of eight was successful in completing before the time limit was exceeded, which was Kim’s Birthday Fundraiser which collected 580 dollars out of 200. Their page also features their email address which can easily be accessed.
On Twitter, the following the organization has received totals of 3,840. Their overall likes on their posts are almost slim to none.
On Instagram, they have received 9,676 followers in total. Their posts in total receive a good amount of likes, more than the others mentioned so far. One post reached 104 likes and almost 6,000 views. Their bio includes a link to their Podcast.
Youtube
On Youtube, their total subscribers are 112. The total videos posted are 9, and the highest viewed racks up with 4.3k views in total. Few comments are posted on each video, and the likes are no more than 20.
Improvement:
Actress Angelina Jolie volunteering in Africa
Suggestions:
Advanced Metric:
The advanced metric that I would use for this organization would probably be something that would allow them to reach out to their audience. Maybe some Q&A or feedback from their audience would create more of an engagement and would rack up more likes. Audience interaction is one of the most important features that an organization can include. Also, advertisements on Facebook could also help, since it is easy to create ads and bring good engagement from it.
Channel Metric:
For this organization, I would incorporate more action buttons on their Facebook page. So far they have the donate button included on their page, but if they incorporated more on there, it could bring in more engagement. Maybe if they added a “contact us” button as well.
Behavioral Metric:
Having someone manage the engagement could really improve the organization’s involvement with its audience. Managing their percentage and visits as well as their click-throughs engaged by the action buttons can tremendously improve their community on Facebook.
Advanced Metric:
I would use a tactic to influence others into joining or supporting the community. Pack For a Purpose already has shown good influence by incorporating its accomplishments through pictures and awards received by it. Maybe if they strengthen the community by growing more of a fan base, they could bring in more views and reactions. Instagram features reels, which they could use to their own advantage and create more reels than they already feature on their page. And if they include hashtags as well, it could generate more audience. Impressions could also positively generate a new set of followers
Channel Metric:
For Channel Metric, I would use and incorporate Instagram story interactions. The organization can post to their story and bring in interactions from story views, likes, and responses. Also, by going live on Instagram, which is popular these days, they can evaluate the percentage of followers who are still active on their page and engage with them.
