So here’s the thing- if @staff wanted to actually invest in this hellsite, there is a way they could turn a profit without resorting to the paid posts dumpster fire.
There are plenty of ads on Tumblr, but more often than not, users see ads that have nothing to do with their actual interests, shopping habits, or demographics (I’m 27 and married, and I regularly get Tumblr ads for 65+ dating websites).
Un-targeted ads are generally much cheaper for companies to buy, because there’s no guarantee that the users who see them will have any interest in the product. But if Tumblr had the capability to show users ads based on the tags they used, the type of content they reblogged, or the blogs they follow... suddenly, that ad space would be much more valuable to marketers. Star Trek licensees would put down the big $ if they knew their product would be shown to fans of the series.
And of course, you may argue that Tumblr was better before all the ads. And it was. But ads aren’t going anywhere, and I personally would much rather see an ad for a Star Trek mug over “Sexy Singles in YOUR area! Golden Moments- the #1 Dating Site for Retirees!”