As life shifts to digital, there’s no denying that distinguishing what’s real from all the rest is only going to get harder. In digital advertising, detecting and eliminating fraudulent traffic is a real challenge, whether that means providing a high quality ad experience for users or ensuring the quality of traffic streams for advertisers. Since this is bound to be a battle for the long haul, Pangle is committing specialized tools and resources to ensure we stay ahead of the curve and ready to deflect the next new threat to our authenticity – wherever it might come from.
With our TikTok For Business technical architecture and data resources, together with our quality experts, data scientists, and engineers, Pangle is deploying a combination of machine learning and human talent to spot loopholes in our system, using 60+ indicators to identify signs of device tampering, bot traffic, auto-install hijacking, click farms, and more. Learn how below! pangleglobal.com