Paris website development to succeed with email marketing
The mailing, understood as sending a newsletter with content of value to subscribers France app development , is the most powerful tool to turn into customers those people who once visited our France website development website or blog and left their contact details.
In order to achieve results and achieve a good conversion we share with you the 6 key fundamental resources to succeed with email marketing.
#1. A holder with hook
The subject that you include in the email must be very attractive; it has to hook the receiver.
For example, these type of headlines always work: A collection of tips: "The 15 habits to live a better life"
A list of resources to follow: "The 10 tricks to improve your traffic" France SEO. A strategy to carry out: "How to make money on the internet with your eBook"
#2. Good tools to manage your mailing campaigns
2.1 Tools for sending mailing:
To help us capture the emails of our potential customers (the famous leads), schedule the newsletter delivery, organize our databases, analyze the effectiveness of our shipments, etc., we show you what the Best email marketing tool is, for us, Mail Relay. Cyprus website development
In their free account they offer no less than 15,000 free subscribers and 75,000 monthly submissions. Another plus is that all customer service is in Spanish and, in addition, has a very good reputation for exceptional customer service.
2.2 Tools to create landing pages:
Another fundamental part to make our mailing strategy optimal is the creation of landing pages. The landing pages are the pages created with a specific purpose, with a call to action that we want the visitor to carry out. To create these pages, select these tools:
Optimize Press: it is very simple and intuitive.
Lead Pages: Of the above, it is the most expensive but the most complete option. However, it has a lot of templates, test A / B. Cyprus SEO
2.3 Tools for creating pop-ups:
Popup Lastly within the tools or resources we can use to improve our conversion into email marketing we highlight the use of pop-ups. Sometimes they are very intrusive but the reality is that they work. For the creation of pop-ups we leave you two tools:
#3. The measurement of results
How do I know if I am doing it right? In order to measure our mailing campaign we will use the concept of conversion rate or conversion rate. It is calculated, therefore, by dividing the number of total conversions between the total number of visits. The concept of "conversion" will depend on each web: a download, a registration, a subscription to a newsletter, a request for a budget, and contact through a form...
The most important aspect in relation to the conversion ratio is to measure. On the internet, everything that cannot be measured cannot be managed.
To increase the conversion ratio, it is important to improve the landing page conversion zone. For that:
We can offer something or improve our offer: a PDF, an audio book...
Change the landing page template from time to time and check which one works best
Modify the headline, text or even the call to action to generate new interest.
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