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Solving the Customer Journey: The Detective's Path to Purchase
An infographic-style look at a single customer's path to purchase, visualized like a detective's evidence board. Glowing threads connect the customer silhouette to the key moments that truly influenced their decision: a YouTube video, a crucial Google search, a display ad, and the final "Thank You" screen. It's the moment the True Influence is understood, leading to the central "Aha!" lightbulb moment.
New Dribbble post. Target Optical Case Study http://buff.ly/2gH4fgc #ui #ux #visualdesign #ecommerce #targetoptical #target #rwd #dribbble #dribbblers #responsive #responsivedesign #web #webdesign #desktop #glasses #optical #targetoptical #redesign #userexperience #pathtopurchase
