Mindshare will open doors for you
Michael Simmons writes about authentic relationship building for Forbes, and we've discovered that a lot of what he has to say resonates with the Broadli team. In The #1 Relationship Building Habit You Should Do Daily, he shares insights on network relationship management from Patrick Ewers. Simmons describes Ewers as "one of Silicon Valley's top relationship management experts and coaches."
According to Simmons and Ewers, too many of us have been ignoring the value hidden in our personal networks and, as a result, are missing great opportunities. To have access to these opportunities you must have what Ewers calls "Mindshare." This means that you are top of mind for the people in your network who are most likely to find key opportunities and then pass them on to you because they thought of you.
So if Mindshare is the goal, how do you achieve it? Here is Patrick Ewers' advice:
The only way we can increase the serendipity is by increasing the number of interactions with our network that people perceive as valuable, meaningful, and relevant. Mindshare is something you have control over. It is a choice. It is a skill set that comes with best practices that you can choose to learn and then systematically deploy. Staying top of mind has a direct correlation to the number of opportunities you get from your network. [emphasis added]
So how does this translate into how you live your life?
"Patrick simply recommends reaching out to one legend* per business day that you would not have been in touch with otherwise with something that is valuable, relevant, and meaningful ...."
(*Patrick Ewers' approach involves categorizing your contacts as legends, champions, stars and players.)
If you're using the Broadli app -- and we hope you are! -- this advice would apply to the folks in your "Inspired" category. They are the ones with whom you should systematically stay in touch by helping them with their missions.
Everyone appreciates receiving something that is valuable, relevant and meaningful. We created Broadli prexactly for this purpose. It simplifies the process of making key introductions that help your Inspired contacts accomplish great things in their lives. And as you help them, you gain MIndshare. That will open doors for you.