step 8 - use lean startup method
You may think you're a girl/boy genius with a finger on the pulse of the markets flipping me off with your free hand, BUT take note. Failure can and probably will happen to you.
"When it was launched in December 2001 the annual sales target was 40,000 units, and the company expected to sell 50,000 to 100,000 units in the first 13 months...Dean Kamen predicted that the Segway "will be to the car what the car was to the horse and buggy and John Doerr, a venture capitalist who invested in the company,predicted that Segway Inc would be the fastest company to reach US$1 billion in sales.However, only about 30,000 Segways were sold from 2001 to 2007."
http://en.wikipedia.org/wiki/Segway_Inc.
Lean Startup methodology is not a revolutionary idea. It's the best answer to the inevitable fact that startups fail and fail often.
So the question is, "How do I fail as cheaply as possible and get the most learning as quickly as possible from each failure?"
This is the core of Lean Startup method. If you agree with the value of that question then we're on the same team.
The answer to that question is considerably messier. This is the part where you have to use your brain. If our advice sucks, ignore it! If our rules suck, ignore them! If you figured out something better, tell us!
If you think lean startup method doesn't work, you're too focused on the trees and not the forest. If you're following Patrick Vlaskovits's advice to the T and your startup is bombing, tell him to fuck off, seriously. It's not a cult. Think for yourselves!
When you go through iterations of your product, you should also be iterating through your lean startup methods. The goal is to reach a state of Zen-like understanding. Then you can punch a hole through a VC from an inch away. Or by the time you're ready, you won't have to. (Good movies)
If you want more details or tips on getting started, please read the blogs of Eric Ries, Patrick Vlaskovits, Brant Cooper, Steve Blank, Sean Ellis, Hiten Shah, and other geniuses in the Lean Startup Circle who go out even less than I do.
Or come to Lean Startup Machine at General Assembly on 4/1 (not a joke, I promise) and experience it for yourself.