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@wjackman
Marketing Out of the Building
Marketing Out of the Building
Now that our Funnelcake app is in the App Store, marketing is King. Long live the King! Unfortunately, our recent marketing efforts have not achieved the robust results that we wanted (see recent blog posts). We’ve done some good work, but it hasn’t substantially moved the needle, as measured by new signups. Sponsored posts on blogs did not work well, and while other online reviews may be…
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Funnelcake Marketing Progress - Reviews
Funnelcake Marketing Progress – Reviews
In the last post, I described the beginning of our marketing effort, creating a presence on social media. The second thrust of our marketing plan has been to get some reviews on the web. Everybody else seems to be getting these great reviews, so why can’t we? We don’t need to be reviewed everywhere to start, just in enough places that we can claim a few good reviews in our App Store writeup. I…
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Funnelcake Marketing Progress - Social Media 1
Funnelcake Marketing Progress – Social Media 1
It’s been quite a while since the last post, and a lot has happened since then. The biggest thing is that Funnelcake is released to the App Store and is functioning well enough that further development is on hold. All of our efforts have been on marketing the app. Since I am Marketing Central for Funnelcake, I have been busier than usual.
What does marketing Funnelcake look like? Well, all the…
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How is Funnelcake? Now that Funnelcake for iPhone is out, we want to know what people think about it. What do you like best about it?
Funnelcake Released!
Funnelcake has been released from its’ bondage and is in the App Store! Here at Limulus Systems, we couldn’t be more excited that the app is finally available for iPhone. Now you can create your location-based photo and message albums, or “funnels”, to share with the people around you. The app is dead easy and fun to use.
We’re very proud of what we’ve done to develop Funnelcake. However, this…
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Unavoidable Delays
Darn! The release of Funnelcake to the App Store is going to be delayed. The problem is that the introduction of iOS 8 by Apple caused some parts of our app to break and the breaks are bad enough to substantially affect the user experience. We can’t release until it is fixed.
See, what happened was that the interjabber would no longer communicate with the flibbertigibbet technorotor and… No, it’s…
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Funnelcake Submitted to Apple
Good news – our Funnelcake app has been submitted to Apple for review! As you know if you’ve followed this blog, it’s been a long road to get to this point, so it’s very exciting to think that we might soon have an app in the Store. It’s anybody’s guess how long it will take to be reviewed by Apple, so we’ll cross our fingers and hope it’s released quickly.
Of course, releasing the app to the App…
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A New Beginning
You, the readers of this blog (both of you!), have come to know these pages as the story of my travails in starting a new business. I’ve presented the ups and downs of startup life from the first glimmers of a crazy idea for an iPhone app, to the days when I was learning programming so that I could create my DIY project, on through a variety of app ideas as I was testing out to see what idea…
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Me And the Boys
Me And the Boys
Recently I’ve been participating in Sprint planning with the guys at my Funnelcake development team, Project Ricochet. The Sprint planning meetings are weekly video conferences in which we go over the list of tasks that need to be accomplished to develop Funnelcake further. We prioritize tasks and assign the tasks to the participants to be done that week as a way of managing the complex job of…
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Anybody Wanna Trade(mark)?
One aspect of protecting your intellectual property is making sure that nobody can copy your work and claim it for your own. The main ways of doing that is via patents, copyright, and trademarks. Patents will protect your inventions, copyright covers your creative work, but what about your brand? What covers your good name, developed through hard work and good will towards your customers (or…
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Vacation 2014 It's vacation time for Limulus Systems - in Vermont for a couple of weeks, as usual. Keep reading for more exciting news in the future!
Christmas in July
Everybody loves a holiday, and everybody loves getting something for free. That’s why Christmas and birthdays are so popular. Unfortunately, Christmas is a long way off and birthdays don’t come often enough. Here at Limulus Systems, we hope to alleviate this problem by proclaiming Christmas in July for our readers. Yes, it’s time to give something away to everyone who takes time to read this…
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The Funnelcake Media Channel Is Live
The Funnelcake Media Channel Is Live
Our Funnelcake media push is up and running! I posted some introductory paragraphs to our Funnelcake pages on Facebook and Google+, and likewise posted to our Tumblr blog. Throw in a couple of tweets from @FunnelcakeApp and some screenshot images on Pinterest, and you have the beginnings of a social media presence. The posts on Facebook, Google+, and Tumblr are all based on the same article, so…
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Funnelcake Media Plan: Next Steps
Funnelcake Media Plan: Next Steps
As Funnelcake development continues and we approach a general release, it comes time to begin our social media push. Nobody is following us yet, which is OK for now, but we still need to post a few things so that we have a presence on the web. We won’t look very professional if people come looking for us on the web and all they find is a bunch of empty pages.
What to post? I envision a series of…
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Mysteries of the Modern World
Mysteries of the Modern World
Sometime I just have to vent. I normally reserve this blog to chronicle the progress of Limulus Systems, but on occasion other topics take over my consciousness and refuse to let go. These topics are generally the Mysteries of the Modern World, too big for any one person to hold in their head, and so must be shared. Reader, prepare yourself for what must follow.
In this case, my mystery surrounds…
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New And Improved
“Enough about the trials and tribulations of being an entrepreneur! What’s up with the Funnelcake app?” That’s the feedback I’ve been getting recently about this blog. “What’s the next step for Funnelcake?”
Truth is, I haven’t talked specifics of the Funnelcake app in a few weeks because there hasn’t been a lot to report. After testing version 1.0 in front of potential users, we went back to the…
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A Distraction-free Environment to Work In
A Distraction-free Environment to Work In
One of the keys to working at home, as I do, is a distraction-free environment, a place where you can work without interruption, since those extended stretches of quiet are required to accomplish a concentrated task like creating a blog post. My fellow writers and at-home workers find that a separate room in the house is ideal, or better yet, one of those stand-alone small office spaces in the…
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