PAUSE Magagzine Pop Up Party Review
On Thursday the 1st of May I attended PAUSE MAG Pop up Party with my Blogger friend Eshe Mitchell, You can find her blog at http://ynke.co.uk/. Now she knows all about PAUSE MAG, I was going in with little to no knowledge of them and what they stand for.
Pause Mag is a men's fashion magazine which launched in early 2013 and focuses on young male fashion. There slogan is ''Redefining Male Fashion'' which I certainly don't disagree with at ALL, give men's fashion a platform and sense of direction when previously opening men's fashion magazines there was not much room for being different and out there. This magazine is released quarterly just like the fashion seasons and is priced at £3.50, but they regularly update there website and have launched PAUSE TV where they showcase fashion videos which premièred at the Pop-Up Party.
Now with it being on a working day and wanting to go home and get changed after work I technically arrived late but didn't miss anything but the alcohol :( (that was a bummer) it advertised starting at 6 pm and ending at 9.30 pm but ran over like a hour.
It was held at Camden Collective which host a lot of pop-up events. I didn't arrive at the event until after 8 o'clock, the weather was terrible and the venue wasn't the easiest place to find. So Yeah the alcohol was DONE :( but I did have some awfully tasty juice called Sass and it certainly lives up to the name. It tastes like exotic fruit juice with a fusion of green tea and was really refreshing and would work very well with Vodka or Rum.
Me personally I didn't like the venue I think it was just a little to small for what they was trying to showcase and achieve (not saying that the pop-up wasn't a success just I was HOT like REALLY REALLY HOT). Also when showcasing the fashion films, which is new to PAUSE as a brand, it just didn't work. Yes it is on the website and yes I could watch it when I get home but the whole point of showcasing anything is to hype it up and create a buzz, but I didn't feel buzzed. The projector wasn't set up correctly and even being fairly close to the front I couldn't see diddly squat, in all honesty my height does play some part in it being only 5ft1inch short.
I personally feel that if your doing a video feature of any kind that you have a venue which allows you to do so and that no matter where you are positioned in the room you can see or in a separate room have it showing on repeat so people can see it at any giving opportunity.
The room was a rectangular shape with the bar in clear site as you walked in and on both your left and right was all the featured brands and designers lined down the room. The reason I think the venue could of been bigger is that there wasn't much room for the Shopping experience of the event and there was a lot of people there so the claustrophobia in me was freaking out and had me checking the exits lol.
The brands and designers that where featured was:
Vinti Andrews
AMH (Ashley Marc Hovelle)
Stanley Kane
Nicce London
Hubert & Calvin
Mr Gu Gu & Miss Go
Jelly Cream
Anchor Sunglasses
Malmo London
ZimZillas
Clim-It Brothers
Now I will admit I didn't thoroughly look at each brand, This partly being because the room was so packed I couldn't freely move a lot of the time and most people don't have manners so will push by which I don't appreciate at all. Also it was very very VERY hot so didn't fancy battling through the crowd.
So apologies now for not having something to say on all the brands.....
However I will just mention quickly the one that stuck with me AMH (Ashley Marc Hovelle) was my favourite just because the gentlemen on the stand/Designer /CEO /Ashley Marc Hovelle himself, was AWESOME and for those who know me, know that is not a word that's in my vocabulary. He had a amazing beard which then lead to talks to whether or not he has a beard comb (HE DOES) and was sporting his own clothes (As you do) AND he gave me sushi. Me and Ashley was conversing most of the time I was there and exchanged a lot of high fives just for being the awesome people we are.
He has been in the fashion business for about 5 years and is based in Camden London but also has a lot going for him in France. Now I'm not going to give any more away as I would love to do a feature of him and his brand in the near future so stay tuned, meanwhile check him out and buy the clothes at http://ashleymarchovelle.com/.
The event also presented it's guest with Celebrity appearances from British Olympian Lewis Smith, British actor Adam Deacon and British Actor Arnold Oceng. I had the pleasure to meet all three and it was lovely to see how humble all of them where. I must admit my favourite was Arnold Oceng who was charming and funny and genuinely made me blush but all three of them are handsome and I'm positive most young ladies would not push either of them out of bed looooool.
Pause also pulled out a bag of performances from 3 up and coming artist,
Akua Konamah the 21 year old singer/songwriter was first up telling us about her EP that is out in June, she performed 2 of her own songs and finished of with a cover of Meridian Dan's German Whip. Now I congratulate her for not just going up first but also playing guitar in her performance, but the music personally wasn't to my taste it was ok and there is no doubt she can sing, it just wasn't to my taste.
I will leave the final opinion to you, check her out:
Website: www.akuakonamah.com YouTube: www.youtube.com/user/officialakua Twitter: @AkuaKonamah
Rebecca King was next to the stage with her vibrant long curly red hair, she performed two of her own songs and then did a duet with beat boxer and rapper Ben (R-Tizt) Francis. Her voice is a power house to say the least and comes across as a very skilled and talented vocalist but I wasn't a fan of her music, it just didn't grab me but I can in no way say that she can't sing. After she performed she told us all her website and where to find her music and ASKED for positive feedback on youtube, as a artist you should prepare for the worst so I didn't like the fact she asked for positive feedback, it's the bad feedback that helps you grow. That's just my two cents.
So to base your own opinion and to leave positive feedback lol
Youtube: www.youtube.com/officialrebeccaking Facebook: www.facebook.com/officialrebeccaking Twitter: @RebeccaKing01
Ben (R-Tizt) Francis was last but certainly not least hyping up the crowd with his beat boxing skills. As soon as he showcased his beat boxing talents the energy in the room changed, the only thing I have to say on his beat boxing is that it was amazing he should keep at it but needs to work on his breathing, I have been fortunate to see some amazing beat boxers in the past and I felt like I could hear him taking a breath a lot of the time. Saying that just like singing it is not a easy thing to do and with experience comes growth. After his amazing beat boxing set he performed a rapping track which he shared that it was his first. Not my cup of tea at all, others seamed to of liked it but it wasn't the flavour of ice-cream I like if you get what I mean. regardless of what I thought of the track he finished up the event on a high.
Base your own opinion and find out more on Ben
Website: www.r-tizt.com Twitter: @thertizt Instagram: @rtizt Vine: @R-tizt
So to sum up the event, It was a success everyone seamed to have enjoyed themselves I do think it went incredibly well and PAUSE has a bright future ahead of them. Obviously there is always room for improvement but things can only get bigger and better for them as a establishment and I have a feeling I will be hearing a lot more about there progression. I hope if they do ever read this they feel it is constructive and supportive.
I had a good time and can't wait to see what they produce in the future.