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Zappos: #PayWithACupcake
Favourite campaign for a while! I love it when companies and brands play against each other. And one time Google was out in a truck trying to get people to try Google Photos by giving* them with free cupcakes. All was going well, people took a photo and got a free cupcake. What’s better than free cupcakes? Well things you can use like sunglasses, watches and bags maybe? So up walk Zappos.…
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“A giant tech company came to Austin, TX, took over a food truck, and gave free cupcakes to anyone who tried their new photo app. People seemed happy. But we knew we could make them happier. Watch to see what happened.”
Business News Bundle #9
Business News Bundle #9
Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. [Content Marketing Institute] The Story is Everything. (more…)
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