Branding Waffle, the farce of value adding
Branding Waffle, the farce of value adding
Please don’t confuse the action of genuine value adding through branding worthwhile products with the bulldust of simply labelling products and marketing them as more valuable because they’ve got some fancy designer label upon them. Please have a think about the value of your products, your fashionable items and your luxury items. Is that pair of shoes genuinely worth $1000? Is that new car…
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