#peemoeller

[antoniabaker-blog]

Type in space introduction

The spatial

Audra Hubbel, Letters at Large

Sagmeister and Walsh, plays with idea of making an illusion

Shannon Etner, about context and narrative behind type, looking at scale

Axel Peemoeller, what is illegible and functional, applying type to objects in a space, interruption within urban environment

The Sculptural

Rob Lorenson, contrast between materiality and form, uses heavyweight material

Jack Featherstone, looks at individual letterforms, key shapes within text, becomes something abstract

Andrew Bryon, furniture became letterforms, letters in the sky (suspended) something interactive and playful

Aldo Van Eyck, letters from playground

[infinitefold-blog]

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Axel Peemoeller Victorian College of the Arts and Music

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In 2010 Paul Fuog, Dan Honey and I created a visual identity for Australias most influential art college, the Victorian College of the Arts and Music. Challenge was to define a consistent and unique identity without a logo, as the Victorian College of the Arts and Music is part of the Melbourne University. Further we needed to develop 4 unique treatments within the main identity to portrait each department and their characteristics; Fine Arts, Performing Art, Film & Television and Music. We developed grid systems which allow non-designer to easy create new collateral within the identity guidelines. This pdf was one of the initial presentations. http://de-war.de/vcam.html

[parolesparsenelvento]

YSL - Fragrance Packaging Design by Axel Peemoeller