Effective Branding Example 3#
Penelope Fletcher is an Indie fantasy author who has three separate series that she has written over the years. Fletcher focuses on her work, more than having a flashy website. The result, your eye is drawn straight to her beautiful cover art. I liked the compelling covers for her Rae Wilder series and it is what drew me to read the books in the first place. Her website is simple, so you only focus on what books she has to offer. Her writing is compelling, entertaining, and addictive. The website is reminiscent of her writing style, simple and clean.















