Jan 13, 2019
FINAL COVER EXPERIMENTS
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FINAL COVER EXPERIMENTS
BOOK COVER EXPERIMENTS FROM SCAMP TWO
COVER EXPERIMENTS FROM FIRST SCAMS
ENVELOPE INSPIRATION
SOURCE: https://www.tate.org.uk/art/art-terms/p/pop-art
Emerging in the mid 1950s in Britain and late 1950s in America, pop art reached its peak in the 1960s. It began as a revolt against the dominant approaches to art and culture and traditional views on what art should be. Young artists felt that what they were taught at art school and what they saw in museums did not have anything to do with their lives or the things they saw around them every day. Instead they turned to sources such as Hollywood movies, advertising, product packaging, pop music and comic books for their imagery.
Modernist critics were horrified by the pop artists’ use of such ‘low’ subject matter and by their apparently uncritical treatment of it. In fact pop both took art into new areas of subject matter and developed new ways of presenting it in art and can be seen as one of the first manifestations of postmodernism.
AMERICAN POP VS. BRITISH POP
Although they were inspired by similar subject matter, British pop is often seen as distinctive from American pop.
Early pop art in Britain was fuelled by American popular culture viewed from a distance, while the American artists were inspired by what they saw and experienced living within that culture.
In the United States, pop style was a return to representational art (art that depicted the visual world in a recognisable way) and the use of hard edges and distinct forms after the painterly looseness of abstract expressionism. By using impersonal, mundane imagery, pop artists also wanted to move away from the emphasis on personal feelings and personal symbolism that characterised abstract expressionism.
In Britain, the movement was more academic in its approach. While employing irony and parody, it focused more on what American popular imagery represented, and its power in manipulating people’s lifestyles. The 1950s art group The Independent Group (IG), is regarded as the precursor to the British Pop art movement.
Title: The Godfather
Author: Mario Puzo
Artist: S. Neil Fujita
Classic, simple, striking, heavy/gothic typeface, puppeteer pulling strings, links to film made after.
Title: The Humbling
Author: Philip Roth
Artist: Milton Glaser
Simple but clever, represents the story within, tale of an ageing actor who loses his power, melancholy black and white theme, lonely spotlight.
Title: How The Dead Live
Author: Derek Raymond
Artist: Christopher King
Haunting, Christopher King states that inspiration came from "the paradox posed by the title... incorporates visual elements found within the book itself. The illustration presents more clues to the mystery than readers may initially realize."