Clara Dailey VISCOM

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Canal Walk reaserach

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Research into typography pieces

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Fedrigoni x Dalsons

‘Create a physical, tactile campaign to super-size awareness for Dalston’s—with Fedrigoni paper at the heart of it.’

Dalsons and its design agency, B&B, are partnering with Fedrigoni the paper company. The brand is born out of integrity with a big appetite for ethical values and is committed to making drinks which are stainable and environmentally friendly whilst also supporting the local community. It’s a challenger towards artificial fizzy drinks companies and desire to do the right thing and win over customers because of its cause. Campaign Message reads ‘SODA LOVERS UNITE’ and speaks about the idea of the community and bringing people together. The design and individual branding is inspired by urban east London aesthetic. It combines bright and tasty colour with scribbled graffiti-style illustration and protest-style slogans.

Background to Fedrigoni

Since 1717 when the San Colombano paper mill was set up in vallaesa-Roverto in Italy, the Fedrigoni family has consistently been at the forefront of the paper industry. Developing pioneering techniques and process that makes paper beautiful.

It has been refining the art and science of making fine-quality special papers, producing striking surfaces, tactile textures and vivid colours. Their papers are extremely functional but also expensive.

They have a studio on London’s Clerkenwell road called The imaginative Papers studio and brings Fedrigoni paper close to the design and print industry.

What They want you to achieve

They want to put Dalson’s on the radar of its target audience in a tactile, physical and attention seeking way. The campaign needs to focus on one key element, or be a campaign made up of a number of elements. And think about window displays, mailers, street handouts, pop ups, installations and anything that can exist physically and incorporate Fedrioni paper within the challenge.

Target Audience

Their product is aimed at anyone who loves soda and wants to have a healthier drink and an ethical alterative to artificial ingredients and corporative giants. They want to target a mind-set rather than a demographic and find people who stand for something and expect the brands they chose to stand for something too.

Other Information

The brief is open and are welcome to demonstrate your thinking in anyway fit towards the project. Work with Fedrighoni paper and technology though the use of Fedrigoni plus.

Fedrigopni plus is a curated collection of its papers that are held in and are available for next day delivery. The website lets you order samples and find details of each paper including theirenvironmental credentials, specifications and instructions for best use. It also features high resolution images of each paper which are available for download. This is helpful for creating moc-ups and for use of temporarily visual samples.

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PSYCHOTHERAPY - Sigmund Freud

Sigmund Freud, the inventor of psychoanalysis, appreciated the many ways in which our minds are troubled and anxious. It isn't us in particular: it's the hum...

RESEARCH ON PHYCOANALYSIS

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CONSUMERISM

Capitalism

-      Steve Lambert; Artist, 2013 installation, Capitalism works for me! (True/False).

-      Does it work for You?

Value

-      Subjective Theory; Depends on the situation/Value does not determine the actual value of something.

-      Human History; Value and cost linked, pineapple is a good example of this.

-      1700s changed people’s views of value; industrial revolution.

-      Do children have a better sense of value than adults?

Commodity Fetishism

-      MARX (Karl); 1867 the product of labour has no effect on how much it is worth.

-      Macklemore ‘Wings’; helps the viewer to understand the term ‘fetishing’ products.

Start of Capitalism

-      1500s; not much to their name, clothes etc.…

-      1700s; wages rose so normal people could have little luxuries

-      More luxuries meant more money spent, more businesses needed leading to more jobs and more wages.

-      Change in fashion in 1700s influenced graphic art.

-      Capitalism has a big link with images.

-      Fable of the bees; being able to shop for pleasure showed your wealth, resulting in driving the economy.

EXAMPLE

-      Adam smith; the wealth of nations, supported in capitalism.

Benefit of Capitalism

-      Made people able to afford anything they would like.

Bad Reasons of Capitalism

-      Jacques Rouseal; against it, got back to a simpler time.

-      ‘Hard Times’ Charles Dickens; how the industry can destroy people.

-      John Ruskin; ‘some treasures are heavy with human tears’

-      Karl Marx; profit making is theft.

-      1999; fall of communism protest a year after

-      Exploitative; rigged, optimistic, environment, working conditions

-      Virtue/ wealth; Environments VS Free Marketeerism, Consumerism VS Capitalism.

-      Susan Songtag; Capitalism is a society built on images.

Maslow’s Hierarchy

-      Made people able to afford anything they would like.

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FINAL COVER EXPERIMENTS

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SELF DEVELOPMENT

MY WEBSITE:

claradailey.uk

For my self development I’ve been working on my website and portfolio, Linked in, freelance work. I have a main domain name I use already for emails and my website. We website hold all my best work as well as commissions I have already done. I have three sections, Commissions, photography, and projects. From my website I can assess work that I can use is specific company portfolios when needed. I am also working on a printed portfolio which I can take to events and meetings. My printed portfolio hilights my best work and shows my strengths. It also corresponds and has links to my website.

I use my instagram to keep my follows up to date with my current work and informed about any special commissions I am doing. This also has a link to my website as well as both being on my business cards.

I am currently working on and updating my linked in profile and trying to find suitable connections within the industry. I have also contacted one of my friends about there connections with graphic designers and if they are willing to do book crits.

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BOOK COVER EXPERIMENTS FROM SCAMP TWO

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COVER EXPERIMENTS FROM FIRST SCAMS 

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ENVELOPE INSPIRATION

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07/01/19

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NOTES FROM SEMESTER ONE

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TRICLOPS STUDIOS

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Blueskies

Blueskiescareers.co.uk

Amy Bradbury

Freelance creative Recruiter

Home Conbties, Oxfordshire and Northamptonshire

Working with clients in house

Natasha Price

West mindlands Warwickshire Worcestershire, Leicestershire

Working with clients in house

Freelance creative Recruiter

About

Founded in 1998

Recruitment agency

Benefits; insider knoldage access to companies and contacts, advice and guidance

CV and Portfolio Advice

PDF CV that runs into Portfolio

Rebrand Yourself, colour screen typeface

Make it as visual as possible 

Colour scheme/typeface/style runs into portfolio

Range of work in portfolio, start and end pieces best work

Find a recruiter, a specialist to what you want to do 

Send CV and call/meet you

Don’t Blanket send 

Cover Letter, don’t blanket send, take time writing it

Good practice working with a recruiter, always be honest, they are working for you.

8-12 of your best pieces of work

Interview prep

Recruiter will have all the info

Research

Press releases

Insight, blogs

Creative awards

Know a bit about them because they will ask you

Practice talking through your portfolio

Know the roll and what they are looking for, taller your portfolio

understand the culture of the business

Be aware of the interview format

What to wear, body language, handshake, engagement

Have questions prepared, team roll, company

Portfolio can be PDF or website, PDF portfolio more tailored

Work experience and internships

Get as much experience as you can, freelance work

You can get payed/unpayed internships

comercial work is needed

Blogging, make sure your always active, social media

Linkedin, find best tallent, find and many names you can and link to them

Career path

Inhouse/agency

Detail leisure technology charity 

INHOUSE; PT and social Digital integrated design advertising brand

AGENCY; Who you want to be as a creative

Roll, designer, artworker, digital, art director, creative artworker, conceptual designer 

Don’t turn down freelance work always good experience

Look at linked in for agencies/people

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60′s POP ART IMSPIRATION

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SOURCE: https://www.tate.org.uk/art/art-terms/p/pop-art

Emerging in the mid 1950s in Britain and late 1950s in America, pop art reached its peak in the 1960s. It began as a revolt against the dominant approaches to art and culture and traditional views on what art should be. Young artists felt that what they were taught at art school and what they saw in museums did not have anything to do with their lives or the things they saw around them every day. Instead they turned to sources such as Hollywood movies, advertising, product packaging, pop music and comic books for their imagery.

Modernist critics were horrified by the pop artists’ use of such ‘low’ subject matter and by their apparently uncritical treatment of it. In fact pop both took art into new areas of subject matter and developed new ways of presenting it in art and can be seen as one of the first manifestations of postmodernism.

AMERICAN POP VS. BRITISH POP

Although they were inspired by similar subject matter, British pop is often seen as distinctive from American pop.

Early pop art in Britain was fuelled by American popular culture viewed from a distance, while the American artists were inspired by what they saw and experienced living within that culture.

In the United States, pop style was a return to representational art (art that depicted the visual world in a recognisable way) and the use of hard edges and distinct forms after the painterly looseness of abstract expressionism. By using impersonal, mundane imagery, pop artists also wanted to move away from the emphasis on personal feelings and personal symbolism that characterised abstract expressionism.

In Britain, the movement was more academic in its approach. While employing irony and parody, it focused more on what American popular imagery represented, and its power in manipulating people’s lifestyles. The 1950s art group The Independent Group (IG), is regarded as the precursor to the British Pop art movement.

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Title: The Godfather

Author: Mario Puzo

Artist: S. Neil Fujita

Classic, simple, striking, heavy/gothic typeface, puppeteer pulling strings, links to film made after.