Jun 1, 2018
Per Pedersen’s Cannes Lions 2018 Hot Contenders
If it looks, talks or feels like an ad it’s not going to win. I’ve picked 100 hot contenders across agencies and networks that all have what it takes to win at Cannes Lions next month. It’s a different festival this year. New categories. New rules. One thing remains. The winners will represent the best creative ideas in the world.